Paytronix Research Reveals One to One Win-Back Campaigns Drive the Most Traffic
NEWTON, Mass., July 30, 2018 (GLOBE NEWSWIRE) — Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today released a Data Insights research brief that identifies 80 to 90 days as the key average window for winning back lapsed guests. The report explains how “mitigating the impact of lapsed guests can have a high impact on traffic and same-store sales” and outlines key strategies for getting these guests back to drive incremental revenue.
Read the Paytronix Research Brief:
Three Things to Know to Win Back Lapsed Guests
“Be careful to only implement a win-back campaign after you’ve taken the time to separate truly lapsed guests, or you’ll be discounting loyal customers who already plan to return,” said Lee Barnes, head of Paytronix Data Insights. “This new brief explains how to separate out truly lapsed guests and identify the window where it’s most effective to engage with them—along with proven strategies to win the customer back.”
The Paytronix research brief outlines the following steps to strategically determine when to send a “we miss you offer” to a guest:
- Track and measure the variability in guest visit frequency;
- Begin with a small offer first, then increase to more valuable offers as guest absences stretch 2-to-3 times their average visit frequency;
- Keep a control group to measure the true impact of the campaign.
“Guest lapsing is a part of life and will happen no matter how great your concept and your loyalty program. Remember, a known lapsed guest is ALWAYS better than an unknown one. If the guest is unknown, you probably won’t even know that they’ve stopped coming in,” said Barnes. “Winning back lapsed guests can significantly impact your restaurant’s sales and traffic, but you can only do this if you know enough about the guest to A) be confident that they’ve lapsed and B) send an offer that resonates with them.”
Paytronix Data Insights
Paytronix embraces Big Data, bringing together POS, loyalty, social media, and other disparate data sources to discover new opportunities for compelling visits and spending, efficiently identifying and automating 1-1 guest engagement. This report from the Paytronix Data Insights research team is provided to help customers uncover actionable insights for more effective use of their marketing budget—which ultimately results in happier, more loyal guests.
Catch up reading Prior Paytronix Research Briefs, Extracting Customer Insights from Big Data:
- Four Signs That It’s Time To Change Your Rewards Program
- Email Frequency: Why To Send 5.75 Emails Per Month
- Why Cannibals Are Killing Your Email Marketing ROI
- Discover the Proverbial Gold Mine After the Fourth Visit
- What Your Guests Really Think of Your Menu
About Paytronix Systems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience store brands. Through its innovative software design and integrations with widely used point of sale systems, Paytronix empowers more than 330 customers with the flexibility to build unique, revenue-enhancing guest experiences. Customers benefit from big data consumer insights that Paytronix generates through 1-to-1 engagement with more than 165 million loyal guests—via mobile, social and today’s most innovative digital marketing tools. As a result, customers motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.