The Industry’s First Podcast Wins Awards for Excellence
“Let’s Talk Loyalty” is the world’s first podcast for loyalty marketing professionals worldwide, and today the show has won two prestigious industry awards from the “Customer Fest Show” — one of Asia’s top loyalty conferences.
The show was chosen for the two awards as it boasts over 500 plays per show — more than three times the industry average for a B2B podcast.
Let’s Talk Loyalty has been officially declared the winner of two categories:
- Best Influencer Marketing Campaign
- Best Customer Experience Vendor / Consultant / Service Provider
Hosted by loyalty industry personality Paula Thomas, “Let’s Talk Loyalty” is targeted at loyalty industry professionals who create, run and promote marketing programmes that drive customer loyalty. With the industry spending over $323 billion on customer loyalty propositions, the show brings the global loyalty community together to continually learn from each other.
The podcast includes interviews with global brands such as Dell, BP, Ikea, British Airways, Emirates Airline and 7-Eleven, as well as academic and industry luminaries including Wharton University and Bain & Company, with listeners recorded in over a hundred countries.
Commenting on the Award success, Paula said: “It’s a huge honour to be chosen as the winner of these two important awards in such a competitive event. We are thrilled to be recognized as both a leading influencer in loyalty marketing, as well as the leading service provider in this massive market.”
The show is published on all global podcast platforms and is supported by “The Wise Marketer” — the leading website resource for loyalty professionals worldwide and “The Loyalty Academy™ ” — the world’s first formal education program for customer loyalty professionals.
About the Host:
Paula Thomas is an established consultant and writer in the loyalty industry, with over a decade as a freelance loyalty marketing consultant across many verticals including airline, telecoms, banking, health insurance and energy utilities. She has a written a book in the convenience retail sector entitled “Driving Loyalty in Convenience Retail” and is also a former judge for the Loyalty Magazine Awards.
She holds an MBA from Smurfit Business College (Ireland’s top business school), and is a Certified Loyalty Marketing Professional (CLMP).
She launched “Let’s Talk Loyalty” in August 2019 as an innovative platform for loyalty professionals to listen to the latest ideas and insights from global loyalty industry professionals.
- The show format consists of weekly interviews with leading loyalty leaders as well as a short-format show summarizing key insights.
- The top countries listening are the USA, UK and Australia.
- Let’s Talk Loyalty has also topped the Apple Podcast marketing charts in Ireland and the UAE (reaching first place), third place in the UK and ninth place in Australia. It has also reached 61st place in marketing podcasts in the USA.
Find out more here:
Exclusive Content Partner: https://thewisemarketer.com/category/lets-talk-loyalty-podcast/
Paula Thomas, Show Host, Let’s Talk Loyalty