Loyalty Strategy

Tesca Secures Transformative Investment From Wesfarmers and Enters Strategic Partnership

Press release from the Wise Marketer

Tecsa is a fast-growing start-up delivering data consulting, mobile app building, and decision software capabilities for major companies around the world. Tecsa was founded in 2019 by Tony Buffin, Dave Battiston, Koos Berkhout and Gerard Whelan, with Anthony Morris joining as CEO in 2021.

The Tecsa management team have helped build and grow some of the world’s leading loyalty and analytics businesses, including Nectar, I2C, AirMiles, Flybuys and yuu and now works with companies across five continents, including some of the world’s largest retailers, banks, airlines and FMCGs.

The press release here announces that Wesfarmers Group has acquired a 30 percent stake in Tesca, which will also provide its data and digital services to the group in Australia and New Zealand. Tesca will use the investment from Wesfarmers to accelerate its next-generation retail and credit-decisioning platforms.

About the recent announcement, Dave Battiston, Tecsa Co-founder said “We take great encouragement from this significant investment which underlines the mutually beneficial, value-added strategic partnerships we can offer “big data corporations” across multiple industries. We look forward to tirelessly delivering on our commitments to our existing partners and forging new partnerships with data-led organisations around the world.”

Read the Full Press Release here.


About Wesfarmers

From its origins in 1914 as a Western Australian farmers’ cooperative, Wesfarmers has grown into one of Australia’s largest listed companies. With headquarters in Perth, Wesfarmers’ diverse businesses cover: home improvement, outdoor living and building materials; general merchandise and apparel; office and technology products; health, beauty and wellbeing products; wholesale pharmacy distribution; manufacturing and distribution of chemicals and fertilisers; mine development and construction; industrial and safety product distribution; retail and commercial energy supply; and a data and digital ecosystem. Wesfarmers is one of Australia’s largest private sector employers with almost 120,000 team members and is owned by more than 515,000 shareholders.

For More Information:

Dave Battiston
Co-founder & Business Development Director, Tesca
dave.battiston@thetecsagroup.com
+971 55 888 8031

Anthony Morris
Chief Executive Officer, Tesca
anthony.morris@thetecsagroup.com
+44 7738 881935



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