Hotel And Hospitality

Thanx Powers Westfield Rewards Program During the Holiday Shopping Season

Press Release covering Customer Loyalty and related news.
Image by Michael Bußmann from Pixabay

U.S. shopping centers spread holiday cheer with a digitally enhanced shopping experience and VIP perks

December 23, 2020 09:00 AM Eastern Standard Time

SAN FRANCISCO–(BUSINESS WIRE)–Just ahead of the holiday shopping season, Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, teamed up with Unibail-Rodamco-Westfield (URW) to unveil a new tier-based loyalty program for select Westfield shopping centers in the U.S. Together with Thanx, Westfield is leveraging new insights to offer shoppers an elevated and more personal experience.

“The impact of COVID-19 on retail has unequivocally illustrated the critical need for businesses to invest in personalized engagement and customer intelligence. We are thrilled that Thanx has helped Westfield better understand guests and drive incremental purchasing from shoppers.”

With the proprietary customer intelligence offered by Thanx, Westfield modernized the Westfield Rewards experience with more personalized guest interactions and free to join exclusive perks. Just for joining, shoppers earn $10 cash back and birthday rewards. Gold level shoppers enjoy special offers and complimentary valet to beat the holiday parking blues. Platinum members receive all of those benefits in addition to a dedicated concierge, exclusive events, and VIP shopping experiences.

URW’s Chris Baccus, Vice President Digital Marketing & Advertising, highlighted the role Thanx’s consumer intelligence and targeted engagement has played in keeping their best customers returning in a challenging climate. “When we initially selected Thanx to upgrade our mobile app experience and pilot a first-to-industry rewards and digital engagement solution, we could not have anticipated the challenge COVID-19 would present to retail.” Baccus remarks, “This partnership has been invaluable in not only offering our top guests a best-in-class shopping experience, but in driving loyalty and engagement with contactless perks throughout the pandemic.”

The success of Westfield’s customer engagement program earned URW a 2020 MAXI Award from The International Council of Shopping Centers. Award winners in this category showcased initiatives positioned as the future of the industry, highlighting the retail real estate industry’s most innovative technologies that add value to shopping centers and companies throughout the United States and Canada.

“Our goal has always been to empower brick and mortar brands with the customer data and personalized shopping experiences previously only available to online merchants,” adds Zachary Goldstein, CEO and founder of Thanx. “The impact of COVID-19 on retail has unequivocally illustrated the critical need for businesses to invest in personalized engagement and customer intelligence. We are thrilled that Thanx has helped Westfield better understand guests and drive incremental purchasing from shoppers.”

Joining Westfield Rewards is a free and easy customer experience. Simply sign up through the Westfield mobile app or website and register a credit card to the account. Shop, earn points, and redeem awards automatically when you use your registered credit card anywhere in the center.

About Thanx

Thanx, Inc. ( is a guest engagement platform for offline businesses. Brick-and-mortar retailers, restaurants, and malls are facing an unprecedented crisis in the aftermath of COVID-19; Thanx helps these businesses embrace digital, capture greater customer data, and take action on that information to personalize every interaction with their guests. Thanx’s proprietary integrations with credit card networks (e.g. Visa) provide the volume and accuracy of purchase data which sits at the core of our CRM and Marketing Automation suite of tools. Thanx was founded in 2011 and is headquartered in San Francisco, CA.

About Unibail-Rodamco-Westfield

Unibail-Rodamco-Westfield is the premier global developer and operator of Flagship Destinations, with a portfolio valued at €58.3 Bn as at September 30, 2020, of which 86% in retail, 7% in offices, 5% in convention & exhibition venues and 2% in services. Currently, the Group owns and operates 89 shopping centres, including 55 Flagships in the most dynamic cities in Europe and the United States. Its centres welcome 1.2 billion visits per year. Present on two continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers. With the support of its 3,400 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects. Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities. Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia through Chess Depositary Interests. The Group benefits from an BBB+ rating from Standard & Poor’s and from a Baa1 rating from Moody’s.

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