What Makes a Brand “Patriotic” and Customers “Loyal”?

The 17th annual Brand Keys survey of iconic American brands across 115 categories has again identified the brands American consumers feel best embody the value of “patriotism”. There is no shortage of challenges facing brands today. But increasingly one of the more fundamental challenges is what it means to be considered patriotic and how best … Continue reading What Makes a Brand “Patriotic” and Customers “Loyal”?