Executive Interview

Optimizing Loyalty: The Role of Rewards Curation

Continuing this month’s theme of loyalty rewards, The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of rewards in driving customer engagement and loyalty.

Q.  Has rewards curation, assuming the technology is in place within a loyalty program, become the type of customer experience that members now expect?

Azim Esmail is founder and CEO of RewardOPS.

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