The business value of loyalty programs is under constant scrutiny and often Marketing's budget is an easy first target when there are cost constraints. What should marketers be thinking about when removing costs from their loyalty program?
The Wise Marketer recently interviewed Azim Esmail, founder and CEO of RewardOPS, to get his perspective on the role of rewards in driving customer engagement and loyalty.
Also Watch: Optimizing Loyalty: Creating a Compelling Loyalty Rewards Catalogue
