Maritz Motivation Solutions, a leader in consumer loyalty programs for major brands, announced that it has partnered with The Wise Marketer Group, which provides loyalty marketing news, research and education to marketing professionals worldwide.
Maritz Motivation Solutions creates and consults on consumer loyalty programs for global companies. According to Barry Kirk, vice president of Loyalty Solutions, the partnership will enhance collaboration with marketing executives from companies and brands worldwide on research, intelligence and best practices to improve the results of customer loyalty programs.
“At Maritz, we intend to play a lead role in creating and shaping the new forms that loyalty programs and strategies will be taking in the next few years, change that really is demanded by swift moving market and cultural forces. The new Wise Marketer's focus on re-invigorating loyalty thought leadership and practitioner excellence makes them a natural partner for us in that effort," Kirk said.
"We're excited to see the Wise Marketer bring a focus that has been missing from the market in terms of developing loyalty expertise as a professional goal for new marketers. Beyond the value of the Wise Marketer as a go-to loyalty publication, we strongly support the value of their newly launched Loyalty Academy as a training source and annual event to help grow the next generation of loyalty professionals," he said.
Wise Marketer Group Chief Executive and Editor-in-Chief Rick Ferguson is leading the creation of a forward-looking vision for the group and stated, “The brands that sponsor loyalty programs and the organizations providing thought leadership, technology and creative support to enable program success share common interests. We are proud to announce Maritz Motivation Solutions as a founding sponsor and look forward to working together to develop an industry resource that every executive in this industry will consider a must-have tool to stay abreast of this dynamic industry."
About Maritz Motivation Solutions
Maritz Motivation Solutions is part of the Maritz family of companies. The company is a leader in providing consumer loyalty, employee recognition, sales incentive and channel loyalty programs to U.S. and global companies. Maritz Motivation Solutions' LoyaltyNext® is a full-service loyalty solution built upon Maritz’s experience as loyalty marketing leaders for more than 30 years. The company provides best-in-class rewards and fulfillment services including purposefully-chosen merchandise and experiences that excite, motivate and recognize people around the world. The people who work for Maritz Motivation Solutions are dedicated to being the best in the business, fun to work with and their clients’ most valuable ally. For more information, visit http://www.maritzmotivation.com, subscribe to our blog, follow us on Twitter or call 1-877-4-Maritz (1-877-462-7489).
About The Wise Marketer Group
The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. In addition to publishing the Wise Marketer, the Wise Marketer Group also operates the Loyalty Academy (http://www.loyaltyacademy.org), the premiere global education and membership organization for loyalty marketing practitioners, and publishes the Loyalty Guide (http://www.loyaltyguide.com), now in its 7th edition, which offers over 1,400 pages of unrivaled customer loyalty and marketing intelligence for marketing leaders.