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The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

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- Introducing the 2019 Delphi Report™: Why Loyalty Programs Fail
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The Wise Marketer™ is the most widely read source of news, insights, and research on all topics related to data-driven, customer-centric marketing. We deliver timely and unbiased perspectives to a global audience of marketing professionals.

The Loyalty Academy™ provides online education and corporate training to meet the demands of today’s digital marketers. We are the source of the professional certification: Certified Loyalty Marketing Professional™ (CLMP).

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