Let's Talk Loyalty Podcast

#162: KPMG Consumer Research Post-Covid Priorities (Short Summary Show)

Paula Thomas is the host of Let's Talk Loyalty podcast.

Nathan Beaver is a Partner at KPMG UK and in 2020, he shared his insights on the “integrity economy”, and how consumer behaviour evolved during the global pandemic.

With 91% of customers saying they do NOT want to return to the pre-Covid world, he explained some of the principles that loyalty programme managers need to keep in mind to connect with their most valuable customers.

Trust has become an essential ingredient in business and KPMG revealed some dramatic research findings on what they are calling the “New Customer”.

Listen to this short show to capture the key highlights of my interview with KPMG UK.

Click to comment

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

To Top