Pieter Twine is the General Manager of the “MySchool MyVillage MyPlanet” loyalty programme, based in South Africa.
It is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards.
Pieter himself is a judge at the International Loyalty Awards and has worked on the MySchool programme from the early years until now, as it celebrates its 25th anniversary.
It is a multi-partner programme but with a difference in that rewards only go to educational, charity, environmental, or animal beneficiaries, not the members themselves.
Over USD 56 million is given to such causes triggering both emotional and transactional loyalty results for the merchant partners invested in the programme.