Let's Talk Loyalty Podcast

#328: Accor Hotels Live Limitless with Isabelle Birem (Short Summary Show) -with Tom Peace

Paula Thomas is the host of Let's Talk Loyalty podcast.

Key insights from Isabelle Birem, the Senior Vice-President of Loyalty at Accor Hotels, from her interview from November 2021.

Tom Peace, from The Loyalty People, shares his insights from this fascinating interview where Isabelle talks about some fascinating insight from the amazing Accor Live Limitless programme.  

Of particular interest is how Accor have ensured that loyalty is at the very heart of their brand marketing.  Burn driving earn is also a key feature of this programme and Isabelle talks in great detail about the importance of creating customer value, which drives engagement and loyalty

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

To Top