Bryan Pearson, the former CEO LoyaltyOne is known globally as a leader in loyalty, retail marketing, and analytics. He is also the author of the bestselling book “The Loyalty Leap: Turning Customer Information Into Customer Intimacy” as well as “The Loyalty Leap for B2B.” He has also been awarded a lifetime achievement award by Loyalty Magazine as “Personality of the Year” in 2018.
In this episode of Let’s Talk Loyalty, we discuss some of the key success factors for the coalition model for loyalty in global markets, as well as some innovative ideas emerging in the retail sector as we adjust to the new reality and beyond the global pandemic.
Listen to Peter Fader, Professor of Marketing at Wharton, talk about his concept of “Customer Based Corporate Valuation”: 40: Loyalty Lessons From Wharton School’s Professor of Marketing
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