3Plus recently won the "All Ireland Loyalty Marketing Award", and this episode is a summary of my interview with Siobhan Lynch who manages the programme.
Listen to learn how this innovative partnership proposition is used to retain customers of the Three mobile phone network and how the programme has evolved to become a profitable media business.
If you didn't have a chance to listen to the previous podcast, tune in here - #72: Global Predictions for Loyalty Marketing in 2021
