Episode #336 from Let’s Talk Loyalty is sporty indeed. It’s safe to say that sports fans exhibit more passion than in any other category and soccer (futbol for everyone outside the US) fans are particularly rabid. This episode will give you a clear view into how USA Soccer is tapping into this passion.
The “Insiders Program” is an innovative loyalty program designed to solve the unique challenges of the nationwide body responsible for the promotion and success of the game of soccer in the USA.
Olivia Hoelting is the Loyalty coordinator for the United States Soccer Federation, and she joined us to share the story of their program, which includes both a free tier and a subscription option for soccer fans.
Using the tagline “Fuel your Fandom”, the USSF Insider’s Program offers a unique combination of benefits, designed to increase engagement among soccer fans and to help the Federation achieve its vision to “make soccer the preeminent sport in the United States”.