Each week, our editors curate a list of the latest customer loyalty, technology, and other relevant marketing news. Our goal is to make it simple for busy professionals (e.g. YOU) to quickly digest important industry news and trending topics. Show your support by joining our mailing list to gain access to exclusive content, events, promotions, and more. Or simply enjoy today's newswire!
- Food Rocket partners with Circle K, and raises $25 million in latest funding round
- African Bank launches Audacious Rewards in partnership with Loylogic and Pinnacle Rewards
- Sobeys introduces new ad campaign and promotions for Scene+ loyalty program
- The Loyalty Academy announces the first CLMP™ certification workshop in Africa
- Majid Al Futtaim implements SHAREPay for its loyalty members
- Boston Consulting Group shares its plan to acquire AI-software company Formation
- Quote of the Day: “Our customers are well connected, digitally savvy, crave convenience, and are moving towards a cashless economy by accepting digital forms of payments. By launching SHAREPay and investing in FinTech capabilities, we can provide our customers with ease and utility through frictionless payments and integrating value-added services, and alternative finance options.” - Kashmira Motiwalla, Loyalty Head at Majid Al Futtaim – Holding.
Food Rocket Lands $25M Investment, Circle K Partnership
Highlight: Alimentation Couche-Tard Inc. appears to be exploring new frontiers in digital marketing to extend its customer connections beyond its physical stores. The global convenience retailer, with more than 14,000 Circle K and Couche-Tard locations in 26 countries, took a lead role in a new round of funding for Food Rocket, a San Francisco-based grocery delivery service. The funding round raised $25 million Series A investment that will be used to expand Food Rocket services regionally throughout the US, reinforce its AI-enabled software, and enhance the team.
African Bank Partners With Loylogic and Pinnacle Rewards To Introduce a New, World-class Loyalty Program for Its Customers
Highlight: African Bank partners with Loylogic and Pinnacle Rewards to introduce Audacious Rewards. Loylogic and Pinnacle Rewards have partnered with African Bank to introduce a new loyalty program designed to improve the financial wellbeing of customers. Available to all customers, the ‘Audacious Rewards’ program will offer rewards for positive financial behaviour and will allow members to earn and redeem loyalty points with an exciting network of partners. For Loylogic and Pinnacle Rewards, the partnership with African Bank marks the beginning of an ongoing mission to deliver impactful loyalty programs for leading organisations in the African continent.
Sobeys Bets Big on Growing Scene+
Highlight: Canadian grocery Sobeys rolls out massive ad campaign and promotions for Scene+. Reinforcing its commitment to Scene+ after grocery conglomerate Empire made an investment into the loyalty program. Sobeys is showing off new initiatives that will be rolling out across the country into 2023. According to Sandra Sanderson, SVP of marketing for Empire, the campaign is “a huge milestone in our loyalty and customer experience journey.”
Africa’s First Loyalty Academy CLMP™ Certification Workshop
Highlight: Loyalty Academy, the educational business owned by Wise Marketer Group, announced the first ever CLMP™ certification workshop in Africa, to be held 15 – 17 November 2022 in Johannesburg, South Africa. Woodstock Loyalty is the presenting host with the Loyalty Academy and workshop sponsors include Achievement Awards, Comarch, Loyalty Plus and Sun International. Loyalty Academy will also be presenting the Inaugural Pan European Certification Workshop in Dublin, Ireland on 20-21 September.
Majid Al Futtaim Launches SHAREPay, Enabling Members to ‘Pay, Earn, and Redeem’, Instantly
Highlight: Majid Al Futtaim, the leading shopping malls, communities, retail and leisure pioneer across the Middle East, Africa, and Central Asia, announced the launch of SHAREPay for its SHARE loyalty programme members. The announcement from Majid Al Futtaim enables SHARE members to link up to 10 existing debit and credit cards to a single digital card allowing for seamless instant earning and burning of SHARE points across the Majid Al Futtaim ecosystem. Customers can now pay via their linked card or use their SHARE points by simply tapping on any POS terminals across Majid Al Futtaim’s ecosystem. Joe Abi Akl, chief corporate development officer at Majid Al Futtaim Holding, said: “With digital payments on the rise and our customers gravitating towards a cashless economy, the integration of SHAREPay within our business only seems natural.”
BCG Acquires Formation to Expand Its Personalization Offering and AI Software Development Capabilities
Highlight: Boston Consulting Group (BCG) and Formation today announced an agreement by which BCG will acquire Formation, the leader in artificial intelligence based dynamic offer optimization and personalization. Formation was spun off from BCG Digital Ventures, BCG’s corporate innovation and digital business building arm, in 2015 and has been majority owned by BCG since. “Being part of the BCG family gives us an incredible opportunity to scale our long-term vision of making commerce personal,” said Christian Selchau-Hansen, co-founder, and CEO of Formation. “Together, BCG and Formation will accelerate the digital transformation of leading brands by unlocking the power of their data to engage their customers at a personal level.”
DID YOU KNOW?
3 out of 4 Americans changed their shopping habits during the COVID-19 pandemic. 73% of US consumers who switched brands intend on staying loyal to their new brand. [McKinsey & Company]
QUOTE OF THE DAY:
“Our customers are well connected, digitally savvy, crave convenience, and are moving towards a cashless economy by accepting digital forms of payments. By launching SHAREPay and investing in FinTech capabilities, we can provide our customers with ease and utility through frictionless payments and integrating value-added services, and alternative finance options.” - Kashmira Motiwalla, Loyalty Head at Majid Al Futtaim – Holding.
Miss the previous newswire? Stay informed: Loyalty Newswire – August 29th, 2022
The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.
