This week in loyalty news – Telco companies strive to earn customer loyalty, Coca-Cola continues with its SMS push, Airlines focus on revamping lounges, and new loyalty program announcements. Here’s what we have an eye on this week ...
LOYALTY STRATEGY
Telco Trends: AT&T and Verizon Bet on Different Strategies, But Who Will Win Customer’s Loyalty?
Quotable: “Both companies must earn their customer’s loyalty by focusing on providing greater personalization and intelligently interacting with them. Regardless of which business strategy will prove itself, customers will gravitate toward and stay with the company that delivers the most relevant services and meaningful experiences.”
Alabama Athletics unveils Tide Loyalty Points program
Quotable: “In conjunction with the Student Government Association, the University created a point-based system that awards points based on credit hours earned at UA, football game attendance and other factors.”
LOYALTY PROGRAM ANNOUNCEMENTS
Target set to roll out its revamped loyalty program nationwide
Quotable: “Target said that over 18 months, more than 2 million people have already enrolled in Target Circle, which doesn’t require the person to pay a membership fee or have a Target credit card. It said those people have completed more than 14 million transactions and that people using Target Circle are spending more in stores and online than those not enrolled in the program."
New loyalty program Mainstreet Mob gives rewards to Livernois shoppers while promoting small biz
Quotable: “Mainstreet Mob is essentially a loyalty program that encourages people to shop locally in Detroit. The startup collaborates with other partners on cash mob events, which are similar to dance mobs but with shopping. Cash mobs gather people together at a certain place and time to encourage people to shop locally.”
Broadway Secret: A Frequent Flyer Program for Theater Fans
Quotable: "The free program connects users to ticket sellers like Telecharge or Ticketmaster. Users just need to plug in their unique Audience Rewards number and every dollar they spend buying tickets earns at least two so-called ShowPoints. Some shows offer 1,000 to 3,000 bonus points, meaning first-time users can immediately accrue cheaper tickets the next time they see a show."
EDUCATION
Certified Loyalty Marketing Professional (CLMP) Workshop Announced
Quotable: “For those who wish to achieve the distinction of Certified Loyalty Marketing Professional™ (CLMP) all at once, the Academy offers an annual certification workshop. This is an in-person event led by senior faculty members of the Academy over a 3-day period. The workshop is intense and covers all core modules plus some of the elective topics offered in the full curriculum.”
HOSPITALITY
Marriott International launches health and wellbeing loyalty challenge, TakeCare Level 30
Quotable: “TakeCare is activated through engaging experiences and events, group activities, self-help tips, and coaching on a variety of topics from growing a career to building a healthy mind and body, to sharing respect, kindness and passion for giving back to the community...”
AIRLINES
Airlines up the ante on the ground, in premium lounges
Quotable: “AMID crowded skies, the battle for premium passengers seems to be starting on the ground - with airport lounges. To secure customer loyalty, a number of airlines have made, or plan to make, sizeable investments in their on-the-ground products, not just at their home base but also at selected key hubs in their network.”
CONSUMER DATA
Coca-Cola bets on drinks bought by text
Quotable: “The company is now looking to where it can take its SMS re-ordering system beyond the soft-drinks business. “SMS is the most ubiquitous form of communication in the world,” Normandin says. Though the current focus is beverages, “there’s a huge opportunity to really challenge the way products are getting to consumers.”
A New California Privacy Law Could Affect Every U.S. Business—Will You Be Ready?
Quotable: “Considered to be the most comprehensive in the country, the California Consumer Privacy Act (CCPA) is set to take effect January 1, 2020, with enforcement beginning July 1, 2020. This expansive act is designed to give consumers more control over their personal information and will reach beyond California’s borders.”
CX
GrubHub launches Perks tab for food discounts
Quotable: “The company announced today that it is combining two features -- coupons and discounts on meals and restaurant-specific loyalty programs -- all under one tab. In short, diners will no longer have to keep track of point cards and other restaurant discounts. Instead, GrubHub will do the coupon clipping for them.”
BOPIS and Retail's long term success
Quotable: “A recent study from NAPCO Research reveals that 92 percent of retailers now have a BOPIS program in place, while an additional 5 percent plan to launch one in the next 12 months.”
The Loyalty Newswire is compiled and edited by the staff at The Wise Marketer.
