Loyalty Strategy

CRMC Webinar Series: Data Trends + What To Do Next

This edition of the CRMC Webinar Series features Lulu and Georgia and Bluecore. Just about everyone we know talks about what their dream house would look like if they could make it happen.  Lulu and Georgia is a Los Angeles based e-commerce home furnishings and decor company which designs and curates the best and latest in interior design, making it accessible, and keeping you up to date on cutting-edge trends in the industry. If you haven’t done it lately, we suggest you visit their website to find inspiration to create your own dream space at home.

For Lulu and Georgia, every retailer in fact, Black Friday is one of the biggest shopping events of the year. Every year on Black Friday and Cyber Monday, Bluecore analyzes data from billions of shopper events across 150 retail brands to identify trends that will not only impact marketing strategy and revenue targets for the year ahead but surface fundamental changes in shopper behavior. Bluecore brings all of this data and insights together in its Retail Marketing Insights Report each year and the 2022 edition has just been released.

This conversation is titled “BFCM 2022: Data Trends & What to Do Next” and we spotlight two bright marketers sharing insights from the report:

Julia Metaxas is Senior Director of Growth at Lulu and Georgia. In her role, she oversees all marketing, onsite merchandising and sales initiatives and is passionate about discovering and optimizing new avenues for growth.

Prior to her role at Lulu and Georgia, Julia worked in direct marketing at Time Inc. and MBI, Inc, specializing in email and direct mail.

She graduated from the Wharton School at the University of Pennsylvania and is a member of the Women in Retail Leadership Circle.

Sarah Cascone is VP of Marketing at Bluecore. Her focus at Bluecore is uncovering the marketing stories that demonstrate how retailers are tackling the rapid changes in the industry and she has a passion for connecting the human aspect of marketing to business growth.

Sarah believes in putting the shopper first to ensure retail businesses thrive and has been the inspiration for the creation of retail communities such as the DTC Collective and Coffee & Commerce.

As the VP of Marketing, Sarah is responsible for ensuring the market knows why Bluecore exists and how it turns retail data into revenue-generating campaigns for the world’s leading brands.

Don’t forget to download the full Retail Marketing Insights Report here.

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