Discover how loyalty ROI modeling deeply impacts loyalty campaign metrics. We examine ROI modeling techniques, segmentation approaches, and how to use the underlying financial analysis to help plan, implement, and report various loyalty campaign results.
Case studies and campaign metric benchmarks are provided in the presentation.
Featuring Calebe Perazza, Director of Loyalty Analytics for Reward Paths and parent company Incentive Solutions Ltd. With special e-mail campaign benchmarks from Mike Capizzi, Dean of the Loyalty Academy and a Wise Marketer partner.
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Calebe Perazza is Director of Loyalty Analytics for Reward Paths. He is a professional with more than 15 years of experience in Consumer Insights, who had worked for the biggest players in the Brazilian retail industry and the New Zealand market. He specializes in data insights, consumer behaviour and strategic planning focused on the Loyalty Marketing industry.
Mike Capizzi is Dean of the Loyalty Academy and a 45+ year veteran of the Marketing Services industry with deep knowledge of the Loyalty Marketing space. Mike currently operates a specialized consulting practice assisting clients and supports many marketing services firms in the loyalty and database area with strategic planning, marketing research projects, competitive analysis, and new product/service assessments. He is a noted advisor to private equity in investigating, understanding, and profiling marketing services firms who represent potential investment opportunities. Mike is a globally recognized speaker and author in the loyalty arena and a partner in the Wise Marketer Group. He is a Certified Loyalty Marketing Professional™ (CLMP) and has taught loyalty and marketing courses at five US universities and among practitioners in twenty different countries. He holds a BBA in Marketing from University of Cincinnati and an MA in Media from New York University.