Exchange Solutions, a personalized loyalty solutions provider, has been named as a notable vendor in Forrester’s latest Loyalty Technology Landscape report, published on December 7, 2022.
Exchange Solutions has adopted a differentiated approach to technology architecture, investing in modular solutions that not only fit a brands’ desire to leverage incremental functions, but enabling those solutions with fewer staffing resources needed to manage day-to-day tasks such as offer planning and management and performance reporting.
The Forester report states that “due to economic pressures and capability overlap with broader MarTech stacks, brands are seeking more modular loyalty tech. Inflationary pressures and recession threats are leading some brands to raise prices and cut staff. Rather than duplicate capabilities (which can lead to disconnected customer experiences and erode loyal customer goodwill), more brands are seeking loyalty solutions that allow them to buy only incremental functions, using existing martech investments…”.
Exchange Solutions has built 3 modular solutions that support various approaches to improving consumer experience and brand loyalty. Each of these modular solutions operate using flexible, low-touch integration methods that connect into any existing MarTech stack, any existing loyalty program management system, and leverage any incentive type and consumer experience channel.
You can read the official press release here.
About Exchange Solutions
Exchange Solutions is a cloud-based marketing technology company that delivers personalized loyalty solutions to retailers enabling them to build deeper and more profitable engagement with their consumers. With more than 25 years of experience in the industry, Exchange Solutions transforms loyalty programs and promotions from being costly applications to productive and profitable capabilities for clients across various verticals in the US and Canada. Current clients include Esso™ and Mobil™, Sobeys Inc., Harry Rosen, Replacements, McKesson, Indochino and White Cap.