Loyalty NewsWire
Loyalty Newswire
December 4, 2023
CommBank Yello, IHG Royal Ambassador, Alaska Air, Circle K, NomuPay make significant announcements, plus local loyalty lives in Durango and Park City.
Loyalty Newswire
November 27, 2023
A "Triple Shot" of program changes from Starbucks, new driver rewards from Uber India, Microsoft's new Defender Bounty Program, and more.
Loyalty Newswire
November 20, 2023
While Delta struggles, United delights. Giant Eagle changes formats, The Zero Consumer, great reads for 2024 and a Singapore firm fined for data breach.
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Editor's Picks
Cracker Barrel Pegs Dolly As A Loyalty Ambassador. What Could Go Wrong?
Dolly Parton May Show How Harmonized Celeb Partnerships Can Be Brand-celebrity partnerships go back generations, with mixed results. Here’s why Dolly Parton’s expanding bond with Cracker Barrel is likely to be more rewarding for both. By Jenn McMillen, CLMP™ Founder and Chief Accelerant of Incendio Dolly wants a rockin’ good time. And, being Dolly, she wants you to have one, too. By extending its ongoing relationship with Dolly Parton to its recently launched Cracker Barrel Rewards program, the down-home chain might be hoping to put its competitors over a barrel. Few celebs are as well embraced as Parton, regardless of musical
Loyalty Summit CXM 2023 Conference Report – Part Two
Loyalty Summit CXM 2023 Conference Report – Part One
The 9 Lasting Effects of Amazon’s Prime Big Deal Days
Conference Report: Customer Loyalty Conference in Athens
How the Credit Card Compensation Act 2023 could destroy credit card rewards
The Power and Potential of the Loyalty Market in Latin America
News Releases
Paytronix Data: Consumers Spent 7.3% More on Restaurant Gift Cards Over Thanksgiving Holiday Weekend Than in 2022
Capillary Technologies Grows 4x in the USA; Set to Dominate the Loyalty Technology Market with its SaaS offering
Sundogs and Newfangled Studios launch new partnership to help brands supercharge human creativity with AI
Hotel & Hospitality
Gen Z love of sports betting is the gateway to Casino Gaming
Co-brand & Travel Rewards 2023 brings focus to cobranded payment cards and travel loyalty
Gen Z love of sports betting is the gateway to Casino Gaming
Co-brand & Travel Rewards 2023 brings focus to cobranded payment cards and travel loyalty
iSeatz State of Loyalty Hospitality Rewards Report
#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)
iSeatz State of Loyalty Hospitality Rewards Report
#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)
Loyalty Technology
Pardon the Education – Loyalty Program Enrollment
Quick hitting conversation with Peter Vogel, CRO vPromos Honing the enrollment process for your Loyalty Program is critical to success, whether at the launch of a program or to sustain healthy onboarding rates over time. On the surface, the topic seems simple. We compare the loyalty program enrollment process to sending out invitations to a party. By launching the loyalty program, the brand is effectively shouting to the world that “we’re having a party, why don’t you join in?” Responding to the invitation, the customer just has to RSVP, if they are being polite, or could simply show up at
PUG Interactive makes a move to Dallas on its path to redefine gamification in customer loyalty
The Gift Club launches a brand-new exclusive membership organisation for retailers and brands in Europe – The European Loyalty Association.
Global Flight's Loyalty & Award Conference Showcases Latam's Development and Opportunities in Loyalty Segment
PUG Interactive makes a move to Dallas on its path to redefine gamification in customer loyalty
The Gift Club launches a brand-new exclusive membership organisation for retailers and brands in Europe – The European Loyalty Association.
Global Flight's Loyalty & Award Conference Showcases Latam's Development and Opportunities in Loyalty Segment
Research Articles
New Book for your Loyalty Bookshelf
Editor's note: Practitioners of customer loyalty are realizing more each day that a holistic approach to strategic planning is the optimal path to connect with and build trust with customers. Beyond data, technology and promotions, we need to consider that the human capital we invest in engaging our customers should be of pure intent. When done right, loyalty marketing creates a triple W effect, that's a win for the brand, win for the customer and a win for the service provider. When we establish our own "true north" and commit to applying our own moral compass to the benefit of
Adopting Loyalty Technology on your Terms
The Emergence of Modular Loyalty Technology Adopting Loyalty Technology, specifically Loyalty Management Systems (LMS) has always been a complex task. Despite the emergence of API driven and cloud-based technologies, most brands still evaluate adoption or upgrades of LMS like they do other enterprise solutions. There are weighty requests for proposal (RFP) documents to draft and the decision-making process can be extended over many months. The approach still seems to ring with the words “rip and replace,” in other words moving to new technology seems like a binary decision, moving from one to another, with little efficiency of resources created in
Loyalty Science Lab invites Customer Loyalty Program Managers to Participate in Benchmarking Study
Loyalty Science Lab (LSL) is a loyalty think tank housed in the Strome College of Business at Old Dominion University. Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 24,000 students, rigorous academics, an energetic residential community, and initiatives that contribute $2.6 billion annually to Virginia's economy. Loyalty Science Lab is led by Dr. Yuping Liu-Thompkins, an experienced academician who specializes in building customer loyalty and habit through effective marketing programs. She has worked with many consumer datasets to derive customer insights and actionable marketing strategies. Dr. Liu-Thompkins is a CLMP™, a member