Loyalty NewsWire

Loyalty Newswire
September 25, 2023

Cracker Barrel, Big Y Foods, World Logistics Passport, Blue Diamond and others make changes to their loyalty programs. Your invitation to participate in the Loyalty Science Lab benchmarking study. Join the Wise Marketer Travel Rewards Conference.

Read More »

Loyalty Newswire
September 18, 2023

Domino’s, Delta, Vrbo, LBS Group Malaysia, and ILA Bank Bahrain announced loyalty program changes. You’re invited to participate in the Loyalty Science Lab benchmarking study. Enter to Win a Loyalty Academy scholarship with Let’s Talk Loyalty.

Read More »

Loyalty Newswire - Sept. 11, 2023

Smith Oil, Under Armour and Shell make changes to their programs. Curefoods India credits subscription loyalty for higher retention, Lufthansa adds NFT to Miles and Smiles. Expand your loyalty vocabulary.

Read More »

Subscribe to
The Wise Marketer

Get the latest customer engagement and loyalty marketing news, perspectives, and research delivered directly to your inbox each week.

Editor's Picks

How Rewarding is Loyalty’s Personalization Proposition?

An interview with Joel Percy, Regional Director for North America at Eagle Eye With inflationary pressure helping to drive renewed consumer interest in loyalty program benefits and an increasing demand for higher program value and personalization, retail loyalty marketers have more opportunities to connect with shoppers than ever before. They’re also facing greater challenges to do so effectively. Wise Marketer spoke with Joel Percy, Regional Director for North America at loyalty technology company Eagle Eye, to discuss insights from the company’s recent global survey report, Grocery’s Great Loyalty Opportunity; these include what shoppers are seeking most from retail loyalty and

Read More »

Loyalty Technology

Press Release covering Customer Loyalty and related news.

Paytronix Annual Loyalty Report 2023: Loyalty Membership & Revenue Grow as Program Costs Decline

Convenience Store Loyalty Programs Deliver 12% Higher Checks Restaurants Drive Highest Reward Redemption on Least Popular Days to Visit Loyalty members who provide email addresses visit more often across all segments Newton, MA, September 26, 2023 – Paytronix, the leader in guest engagement for restaurants and convenience stores, has unveiled the highly anticipated Paytronix Loyalty Report 2023. This comprehensive study reveals the undeniable impact of loyalty programs on restaurants and convenience stores, offering insights gleaned from year-over-year data and trends drawn from hundreds of millions of transactions to provide actionable guest insights. Across the board, Paytronix found that the overall number of

Read More »

Research Articles

Loyalty Science Lab invites Customer Loyalty Program Managers to Participate in Benchmarking Study

Loyalty Science Lab (LSL) is a loyalty think tank housed in the Strome College of Business at Old Dominion University. Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 24,000 students, rigorous academics, an energetic residential community, and initiatives that contribute $2.6 billion annually to Virginia's economy. Loyalty Science Lab is led by Dr. Yuping Liu-Thompkins, an experienced academician who specializes in building customer loyalty and habit through effective marketing programs. She has worked with many consumer datasets to derive customer insights and actionable marketing strategies. Dr. Liu-Thompkins is a CLMP™, a member

Read More »

PowerReviews 2023 Halloween Spending Trends report foreshadows holiday spending patterns

Halloween products are in the store, and you should be paying attention Summer is coming to an end, with kids returning to school in different parts of the world, and the US on the verge of Labor Day, a national holiday that is the demarcation point between summer and fall seasons. Yesterday, during a visit to both Lowe’s and Home Depot (yes, we visited both in the same outing) we witnessed extensive displays of Halloween decorations. This year, we saw racks of configurable skeletons, battery-operated zombies that hovered over the ground, and a 20-foot-tall Mummy which is bound to make

Read More »

Updated Information from the Mando-Connect and YouGov Research Project “What the Brits Want from Loyalty Programmes”

Exclusive from The Wise Marketer in advance of the CLMP™ workshop in the UK. Updated information from the Mando-Connect and YouGov research project “What the Brits Want from Loyalty Programmes” is being made available exclusively to The Wise Marketer in advance of the CLMP™ workshop in the UK. Data indicates that 74% of Brits think loyalty programmes are a great way for brands to reward their customers, up 4% from the 2022 report.  Additionally, 53% think all brands should offer loyalty programmes, also up 4% from 2022.  Upwards data trends appear to align with the inflationary environment and often challenging

Read More »

Connect with Us