Tecsa delighted to announce major award for OneViu Retail Analytics Platform
- Wise Marketer Staff
- October 12, 2023
Tecsa delighted to announce major award for OneViu Retail Analytics Platform
Loyalty Newswire
October 9, 2023
- Wise Marketer Staff
- October 10, 2023
Loyalty Newswire
October 9, 2023
- Wise Marketer Staff
- October 10, 2023
Is Secondhand Fashion Becoming Gentrified?
- Jenn McMillen
- October 6, 2023
Is Secondhand Fashion Becoming Gentrified?
- Jenn McMillen
- October 6, 2023
Introducing the Loyalty Stalwart
- Wise Marketer Staff
- October 5, 2023
Loyalty NewsWire
Loyalty Newswire
November 27, 2023
A "Triple Shot" of program changes from Starbucks, new driver rewards from Uber India, Microsoft's new Defender Bounty Program, and more.
Loyalty Newswire
November 20, 2023
While Delta struggles, United delights. Giant Eagle changes formats, The Zero Consumer, great reads for 2024 and a Singapore firm fined for data breach.
Loyalty Newswire
Week of November 6
Loyalty Summit CXM is next week in Los Angeles. Shell, Circle K, Starbucks, Wingstop webinar headline the news this week, while Ellipsis adds more talent to continue its growth.
Subscribe to
The Wise Marketer
Newsletter
Get the latest customer engagement and loyalty marketing news, perspectives, and research delivered directly to your inbox each week.
Editor's Picks
Loyalty Summit CXM 2023 Conference Report – Part Two
Conference summary and highlights from Day Two The first ever Loyalty Summit CXM was held in Los Angeles at the Beverly Hilton November 14-16, 2023. There was so much good content presented that we are sharing the conference report in two parts. You can read Part One here. Onwards with Part Two! Matt Sutton, CMO The Black Tux, kicked off the day with his thoughts on how practical applications of revolutionary technology has propelled loyalty for Black Tux. He then engaged in a panel discussion with Shyam Shah, Founder Loyalty Juggernaut, Neil Spivak, CMO VMS and Christopher Sandstrom, Director of
Conference Report: Customer Loyalty Conference in Athens
How the Credit Card Compensation Act 2023 could destroy credit card rewards
The Power and Potential of the Loyalty Market in Latin America
Is Scale the Enemy of Greatness?
A new Loyalty Summit CXM debuts in the Americas – LA to be specific
Walmart, Trader Joe’s (And Surprisingly) Nordstrom: 6 Grocery Concepts To Watch
News Releases
Capillary Technologies Grows 4x in the USA; Set to Dominate the Loyalty Technology Market with its SaaS offering
Sundogs and Newfangled Studios launch new partnership to help brands supercharge human creativity with AI
Mastercard further expands consulting services with AI and Economics practices:
PUG Interactive makes a move to Dallas on its path to redefine gamification in customer loyalty
Hotel & Hospitality
Gen Z love of sports betting is the gateway to Casino Gaming
Co-brand & Travel Rewards 2023 brings focus to cobranded payment cards and travel loyalty
Gen Z love of sports betting is the gateway to Casino Gaming
Co-brand & Travel Rewards 2023 brings focus to cobranded payment cards and travel loyalty
iSeatz State of Loyalty Hospitality Rewards Report
#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)
iSeatz State of Loyalty Hospitality Rewards Report
#397: Leveraging the GHA "Discovery" Program To Drive Customer Loyalty for Independent Hotel Brands (Short Summary Show)
Loyalty Technology
Pardon the Education – Loyalty Program Enrollment
Quick hitting conversation with Peter Vogel, CRO vPromos Honing the enrollment process for your Loyalty Program is critical to success, whether at the launch of a program or to sustain healthy onboarding rates over time. On the surface, the topic seems simple. We compare the loyalty program enrollment process to sending out invitations to a party. By launching the loyalty program, the brand is effectively shouting to the world that “we’re having a party, why don’t you join in?” Responding to the invitation, the customer just has to RSVP, if they are being polite, or could simply show up at
PUG Interactive makes a move to Dallas on its path to redefine gamification in customer loyalty
The Gift Club launches a brand-new exclusive membership organisation for retailers and brands in Europe – The European Loyalty Association.
Global Flight's Loyalty & Award Conference Showcases Latam's Development and Opportunities in Loyalty Segment
PUG Interactive makes a move to Dallas on its path to redefine gamification in customer loyalty
The Gift Club launches a brand-new exclusive membership organisation for retailers and brands in Europe – The European Loyalty Association.
Global Flight's Loyalty & Award Conference Showcases Latam's Development and Opportunities in Loyalty Segment
Research Articles
New Book for your Loyalty Bookshelf
Editor's note: Practitioners of customer loyalty are realizing more each day that a holistic approach to strategic planning is the optimal path to connect with and build trust with customers. Beyond data, technology and promotions, we need to consider that the human capital we invest in engaging our customers should be of pure intent. When done right, loyalty marketing creates a triple W effect, that's a win for the brand, win for the customer and a win for the service provider. When we establish our own "true north" and commit to applying our own moral compass to the benefit of
Adopting Loyalty Technology on your Terms
The Emergence of Modular Loyalty Technology Adopting Loyalty Technology, specifically Loyalty Management Systems (LMS) has always been a complex task. Despite the emergence of API driven and cloud-based technologies, most brands still evaluate adoption or upgrades of LMS like they do other enterprise solutions. There are weighty requests for proposal (RFP) documents to draft and the decision-making process can be extended over many months. The approach still seems to ring with the words “rip and replace,” in other words moving to new technology seems like a binary decision, moving from one to another, with little efficiency of resources created in
Loyalty Science Lab invites Customer Loyalty Program Managers to Participate in Benchmarking Study
Loyalty Science Lab (LSL) is a loyalty think tank housed in the Strome College of Business at Old Dominion University. Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 24,000 students, rigorous academics, an energetic residential community, and initiatives that contribute $2.6 billion annually to Virginia's economy. Loyalty Science Lab is led by Dr. Yuping Liu-Thompkins, an experienced academician who specializes in building customer loyalty and habit through effective marketing programs. She has worked with many consumer datasets to derive customer insights and actionable marketing strategies. Dr. Liu-Thompkins is a CLMP™, a member