Antavo, in cooperation with PwC, is preparing the Global Customer Loyalty Report 2022. To deliver insight from Loyalty, CRM and Marketing Leaders in their report, they have released a survey, which is now available for experts all across the globe. Survey participants will receive a free advance copy of the report. You can find the survey here.
The 10-minute survey covers current challenges and trends in customer retention and loyalty. Participants’ responses will be used to supplement the Global Customer Loyalty Report 2022, which will examine current trends, challenges and opportunities in the loyalty space, across a wide range of verticals and geographies.
With the huge jump in eCommerce sales over the last year and a half, and a new in-store customer behavior emerging, customer retention and loyalty programs are experiencing evolution on a grand scale. For that reason, the survey and report will explore both the traditional concept of loyalty programs, as well as a host of new trends, ideas and approaches to how businesses perceive loyalty and how they interact with customers to cultivate more purchase frequency and brand loyalty.
The survey will be open until September 28, 2021 and participants who complete the survey and leave their contact information will receive a complimentary copy of the published report, and be able to get it in early access before the official release in Q4 2021.
“The future of customer loyalty will be heavily influenced by the lifestyle and core values of the modern audience. Antavo is at the forefront of reimagining what loyalty means to both companies and their customers, which is why this survey is relevant for all leaders in customer retention and marketing, no matter if their idea of loyalty is a simple point program or if they view loyalty programs as a tool to build true brand love.” – Attila Kecsmar, CEO and Co-founder, Antavo
“We consider modern loyalty concepts as a key driver of the future growth of retail sales regardless of channel. Aspects related to improved customer experience, application of personalisation and overall two-way dialogue with customers will most likely shape how successful retailers redesign their approach to customer loyalty. In order to cover the trends, PwC will be happy to provide regional perspectives to the report prepared by Antavo.” – Maciej Kroenke, Partner – Head of Revenue Management CEE, PwC
Antavo is a pure-play loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior for brands, retailers, and shopping malls. With a scalable and holistic loyalty logic, Antavo supercharges the marketing strategy of omnichannel and e-commerce companies, and delivers a next-level shopping experience with best-in-class in-store capabilities. Antavo was listed as a Representative Vendor in Gartner’s 2020 Market Guide for Loyalty Management and was included in Forrester’s Now Tech: Loyalty Marketing Q4 2020, and Now Tech: Promotions And Offer Management Providers, Q3 2021 reports. As a global company, Antavo empowers clients like BMW, Lagardere, Benetton Group, Jimmy Jazz, Telarus, Luisaviaroma, the N Brown Group and BrewDog. For more information, visit antavo.com.
Eva Bacsi, Marketing Director