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Part 4 of 4: How is Amazon Prime ensuring that its members are also its loyal customers?

Over the course of a remarkable day and a half, Amazon Prime Day broke nearly every record it had previously set.  And this, after a rocky start, technically.  What is it, then, that has given Amazon such sway with its Prime members? Aaron Dauphinee, COO of The Wise Marketer, illustrates several key areas where Amazon is proving that empowering your customer is good business.

  • Recognition + Uniqueness + Exclusivity = A Path to Personalization
  • Always be [Learning]
  • We like our customer benefits both ‘hard’ and ‘soft’, please.
  • A [Convenience] Truth
  • Let me choose my choice

You can see the previous entries in Aaron’s series here:

Part 1 of 4: Is Amazon Prime Day too big to fail?

Part 2 of 4: Why does Amazon’s Prime Day even matter?

Part 3 of 4: What’s so special about Amazon’s Prime customers?

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