Listen & Watch

CRMC #TBT Interview Series: Brian Morrison, Director CRM & Loyalty Rexall & Jen Hickling, Exchange Solutions

This week’s CRMC #TBT Interview Series features a lively discussion between Brian Morrison, Director CRM & Loyalty Rexall & Jen Hickling, Exchange Solutions. The discussion centers on the challenges of building loyalty in the fast moving consumer goods sector, pharmacy in particular. Rexall’s Be Well™ program has grown significantly since its launch and is a bellwether program for pharmacy and other FMCG execs to reference. 

We hope you enjoy the thoughts and perspectives shared by speakers, sponsors, and attendees of CRMC 2022.

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