All posts tagged "Featured"

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  4.4K

  Customer Engagement

  Gaming the system: Adding entertaining interactivity to encourage loyalty

  Gamification, by its academic definition, enhances an experience to support the overall value. For companies in e-commerce to pharmaceuticals, simple gaming interactions...

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  5.8K

  Airlines

  Loyalty + Card Payments = Revenues

  Airlines are starting to follow Starbuck’s lead in combining payments and loyalty to deliver notable benefits to the bottom line. By Phil...

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  6.2K

  Loyalty Strategy

  Top 5 Things To Know Before Launching a Loyalty Program

  Loyalty marketing has its own language. If you’re contemplating launching a points-based loyalty program for the first time, you’ll be encountering a...

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  5.3K

  Customer Experience

  The Tactile Shopper: Brick & mortar retailers’ unique edge over online-only players

  “It has long been the argument that only a fool would suggest that brick-and-mortar retail is doomed. It is just mediocre, uninspired,...

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  3.8K

  Customer Engagement

  CCOs Roles Shifting

  Today’s consumers have different expectations for their customer experiences, meaning that companies need to rethink the role of chief creative officer (CCO)....