All posts tagged "Featured"

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  4.9K

  Cards & Payments

  Is it the Experience or the Money? Both.

  Loyalty is allegedly about the experience. But as when someone says, “It’s not the money, it’s the principle of the thing,” you...

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  4.0K

  Executive Interview

  Optimizing Loyalty: Removing costs from a Loyalty Program

  The business value of loyalty programs is under constant scrutiny and often Marketing’s budget is an easy first target when there are...

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  3.6K

  Listen & Watch

  Part 4 of 4: How is Amazon Prime ensuring that its members are also its loyal customers?

  Over the course of a remarkable day and a half, Amazon Prime Day broke nearly every record it had previously set.  And...

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  3.6K

  Data-Driven Marketing

  Part 3 of 4: What’s so special about Amazon’s Prime customers?

  In this, the third in a four-part series, Aaron Dauphinee, COO of The Wise Marketer, breaks down the profile of Amazon’s Prime customers...

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  3.3K

  Listen & Watch

  Part 2 of 4: Why does Amazon’s Prime Day even matter?

  In the second of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the massive phenomenon that is Amazon Prime...