The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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5.2KCustomer ExperienceOptimizing Loyalty: Motivating members to redeem
The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of rewards in driving customer engagement and loyalty...
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4.9KData-Driven MarketingHolistic Data: The Real Hero Behind The Single Customer View
Holistic data – it’s a simple concept that has reached a fever-pitch: data-driven loyalty programs thrive off omnichannel efforts because more touchpoints...
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4.9KCards & PaymentsIs it the Experience or the Money? Both.
Loyalty is allegedly about the experience. But as when someone says, “It’s not the money, it’s the principle of the thing,” you...
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4.0KExecutive InterviewOptimizing Loyalty: Removing costs from a Loyalty Program
The business value of loyalty programs is under constant scrutiny and often Marketing’s budget is an easy first target when there are...
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3.7KListen & WatchPart 4 of 4: How is Amazon Prime ensuring that its members are also its loyal customers?
Over the course of a remarkable day and a half, Amazon Prime Day broke nearly every record it had previously set. And...
Recent Posts
Finding Sporting Goods Sales When Customers Throw In The Towel
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
