All posts tagged "Featured"

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  Customer Engagement

  The key to your loyalty program’s survival and success is all about making the right choice

  Choice has become such a buzz word and so very ingrained in our vocabulary: good choice, bad choice, too much choice, no...

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  4.1K

  Customer Experience

  Australian Millennials keen on cryptocurrency instead of loyalty points

  The 6th annual loyalty research study for love or money 2018 reveals Australian Millennial’s are the most interested in earning cryptocurrency rewards...

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  Customer Experience

  Satisfaction might be the ultimate experiential reward

  Should our goal be loyalty or should it be something completely different? By Mike Giambattista, Editor in Chief Last year, a U.S.-based...

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  Loyalty Strategy

  Aggregation Theory and the Loyalty Industry

  An article published way back in 2015 by Tom Goodwin says the following in discussing “Aggregation Theory”: “Uber, the world’s largest taxi...

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  5.5K

  Airlines

  Buy and Be Loyal to My Brand: Travel Technology and the Future of Loyalty

  There was a time, and not too long ago, when one major brand could legitimately “own” the customer relationship because of its...