All posts tagged "Featured"

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  3.5K

  Retail - eCommerce

  Pet Supply Loyalty: Its More About the Brand

  Photo by Matt Nelson If you’re one of the 84.6 million pet households in the country you spend a great deal of money...

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  5.1K

  Loyalty Strategy

  What if a program is so costly, its own franchisees disavow it?

  Subway, the national franchiser (with no company-owned shops, by the way), that’s also the country’s biggest fast-food chain. The sandwiches – an...

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  3.9K

  Executive Interview

  Optimizing Loyalty: The Role of Rewards Curation

  Continuing this month’s theme of loyalty rewards, The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of...

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  5.4K

  Cards & Payments

  PSD2 Prompts Open Banking APIs in EU, then Across the Pond

  Driven by consumer desire for more value, the Revised Payment Service Directive (PSD2) forces banks to share their data with third parties....

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  12.2K

  Loyalty Strategy

  How does CVS ExtraCare stack up against Walgreens Balance Rewards? The Tale of two Tapes

  The news of Amazon’s big move into the pharmacy business caught our attention. Predictions about the impact of the impending disruption of...