All posts tagged "Featured"

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  7.3K

  Headlines

  A Trip Down (Rewards) Memory Lane

  A historical perspective on the ever-changing role of rewards in a loyalty value proposition. By Mike Capizzi, CLMP Consumers join loyalty marketing...

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  3.9K

  Data and Privacy

  GDPR makes loyalty even more important to sports clubs

  Described by the Information Commissioner’s Office (ICO) as a “game changer for everyone”, the General Data Protection Regulation (GDPR), came into effect...

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  4.0K

  Loyalty Strategy

  July is Triple Rewards Month …

  There are two kinds of rewards:  Points and Double Points.  And if you really want to stretch things, there are also stars. ...

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  2.7K

  Airlines

  Do Changes in Loyalty Program Terms Equal Changes in Customer Loyalty?

  Companies offering tiered loyalty programs change program terms to balance costs and benefits and to gain new customers. Do they go too...

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  4.6K

  Data-Driven Marketing

  Whats in your basket? Data collection and marketing analysis with receipt processing

  How much do you know about your consumers? Ask this question to any astute marketer, and they’ll rattle off a laundry list...