As we reported back in April, the launch of a new U.S. bank luxury rewards credit card prompted analysts to wonder if...
We continue to see, albeit slowly, the mobile loyalty future unfold as more retailers integrate their loyalty programs with mobile wallet platforms....
While it comes as no surprise after their split from Aeroplan and their impending loyalty program relaunch, Air Canada has made it...
True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not...
Conventional wisdom holds that experience personalization forms part of the foundation of customer loyalty. Whether it’s personalized communications, personalized customer service, or...