All posts tagged "Featured"

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  4.7K

  Coalition Loyalty Marketing

  The Coalition Conundrum and the Benefits of Owning Your Own Data

  Many large organizations no longer feel that they are getting a fair exchange from coalition loyalty programs, and are seeking to take...

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  5.3K

  Data-Driven Marketing

  Internal Hygiene Factors of a Loyalty Program: Part 2

  Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...

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  18.8K

  Data-Driven Marketing

  Internal Hygiene Factors of a Loyalty Program: Part 1

  Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors...

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  4.9K

  Customer Engagement

  Could cryptocurrency increase Millennial loyalty engagement, reduce loyalty liabilities?

  Do Millennials like loyalty programs? Doubters and disruptors want cryptocurrency in the mix of  redemption options. But will allowing drivers to pay for vehicle...

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  5.7K

  Customer Experience

  Is consumer loyalty increasing or decreasing? Conflicting reports

  Recent research calls consumer loyalty stronger than ever. Or it announces a downward spiral. Which depends on what you read. By Kelly...