The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
All posts tagged "Featured"
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5.6KCustomer ExperienceHinda Insights: The Emotional Power of Rewards
True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not...
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2.8KCustomer EngagementSephora, JustFab Top Retail Personalization Index
Conventional wisdom holds that experience personalization forms part of the foundation of customer loyalty. Whether it’s personalized communications, personalized customer service, or...
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2.9KHeadlinesThe ‘Uber 11’ rules of effective customer retention
The ‘Uber 11’ rules of effective customer retentionConsumers are much more aware now than ever before of brands’ attempts at garnering customer...
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1.1KHeadlinesCanadian Air Miles operator buys into Dotz
Canadian Air Miles operator buys into DotzLoyaltyOne, the operator of Canada’s popular Air Miles rewards programme, has acquired a 29% stake in...
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1.4KHeadlinesCase study: Iceland’s Bonus Card improves insight
Case study: Iceland’s Bonus Card improves insightWhen the UK’s Iceland frozen foods chain decided to launch a new Iceland Customer Card with...
Recent Posts
Finding Sporting Goods Sales When Customers Throw In The Towel
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
#357: H & M – Driving Loyalty Both Globally & Locally for 150 Million Fashion Lovers
The Definitive Guide to the Loyalty Rules Engine
Solving the Greatest Challenge in CPG Customer Marketing
Why You Need to Consider Carbon Offsets as a Loyalty Tool
