The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

All posts tagged "Featured"

6.3K

Data and Privacy
Loyalty Fraud – 10 Questions with the Expert

Editor’s Note: Coming off of the recent Loyalty Fraud Prevention conference in Atlanta, we have decided that there is no time like...
1.6K

Headlines
Study: Amazon Prime Day causes retail tremors

When does a loyalty program become so big that it can affect the marketplace? When it becomes as big as Amazon Prime...
2.4K

Customer Experience
Study: Retail self-checkouts booming

While there may be a debate about the wisdom and efficacy of replacing human interactions in the retail customer experience with automation,...
3.2K

Loyalty Strategy
Insight: Should you become an “ecosystem brand?”

More brands are following the Amazon model of trying to build customer loyalty by becoming everything to everyone. The open question: does...
4.2K

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Cards & Payments
Report: Youngs move away from traditional credit cards

Retailers and department stores are increasingly pushing shoppers to sign up for retail store cards at checkout. These cards not only increase...
3.5K

Customer Experience
Insight: Have we reached peak luxury reward card?

As we reported back in April, the launch of a new U.S. bank luxury rewards credit card prompted analysts to wonder if...
4.0K

Mobile Payments
Australia: Woolworths integrates rewards with Apple Wallet

We continue to see, albeit slowly, the mobile loyalty future unfold as more retailers integrate their loyalty programs with mobile wallet platforms....
4.6K

Airlines
Canada: Air Canada Seeks Credit Card Partner

While it comes as no surprise after their split from Aeroplan and their impending loyalty program relaunch, Air Canada has made it...
5.2K

Customer Experience
Hinda Insights: The Emotional Power of Rewards

True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not...
2.5K

Customer Engagement
Sephora, JustFab Top Retail Personalization Index

Conventional wisdom holds that experience personalization forms part of the foundation of customer loyalty. Whether it’s personalized communications, personalized customer service, or...

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