All posts tagged "Wise Reads"

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  1.9K

  Mobile Loyalty

  Tim Hortons Needs to Amp-Up Its Mobile App to Know Its Customers

  There’s a certain coffee chain that dominates the Canadian market and is a pretty big thing in Western New York too. Whether...

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  1.7K

  Loyalty Strategy

  A Punch Card Killed My Devotion to a Favorite Restaurant

  There’s a restaurant chain in South Florida that is known for its ribs, wings and drink specials. “Best ribs in town” most...

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  1.7K

  Data and Privacy

  A Case of Mistaken Identity?

  The day wasn’t anything special, but it was a day for doing errands and I thought I would stop in to a...

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  1.8K

  Loyalty Strategy

  The Moment of Truth for Loyalty Marketers

  Marketers often talk about the “moment of truth” in their interactions with customers. For loyalty marketers that moment typically starts with the...

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  2.0K

  1

  Discussion

  Introducing a New Column: Real. Life. Loyalty.

  The Wise Marketer is working to become the leading voice for customer engagement and loyalty marketing. Every day we deliver timely and...