Featuring
&
Moving Beyond the Points: The Evolution of Modern Customer Loyalty
In today’s competitive landscape, customer loyalty strategies need to adapt to changing customer expectations to remain effective. This webinar explores how modern loyalty strategies are shifting toward holistic, relationship focused engagements that deliver value well beyond discounts. We’ll discuss how the approach to loyalty program execution varies on a wide spectrum from “traditional” structures designed to drive transactions, to “modern” programs that leverage a mix of traditional tactics with highly personalized, experience-rich customer engagements designed to drive sustained loyalty. Whether you’re designing a new program or optimizing an existing one, this session will provide insight into how brands are maximizing the value of customer relationships to drive growth and advocacy.
In this session, we will discuss:
- The Case for Modern Customer Loyalty - Featuring Forrester
- Limitations of Language: Replace Loyalty with Growth - Led by Wise Marketer Group
- And then you can 'Ask us Anything'
January 21, 2026
1:00 PM EST
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Speakers
John serves B2C marketing professionals to help them develop best-in-class customer engagement programs and strategies with a focus on increasing both brand loyalty and profitability. His research spans consumer attitudes towards loyalty, loyalty strategy, program best practices, loyalty measurement, and the landscape of tech and service providers that enable loyalty and retention marketing initiatives.
Aaron Dauphinee
CMO and CLMP™
Aaron leads marketing and business development teams for the Wise Marketer Group (WMG), a customer engagement and loyalty marketing media and education company. The Wise Marketer is the global source for unbiassed customer loyalty news, research and insight for the $202 BN loyalty industry. The Loyalty Academy is the only source for marketers to earn the Certified Loyalty Marketing Practitioner™ (CLMP™) designation globally through a proprietary, practitioner-based curriculum.
Aaron is an award winning B2B marketer with nearly 25 years of consumer-centric and data-driven marketing, market research, and loyalty and rewards industry experience. He is a recognized thought leader for how brands can use data intelligently to deliver value through their marketing efforts.
He is a marketing executive that has led the development and publication of The Loyalty Report for Bond Brand Loyalty; led marketing teams at Rubikloud (CMO) and Aimia; led client services for the small business division of what is now Gartner CEB; and delivered marketing strategy and plans for divisions of Alliance Data and Shell Canada. Aaron also taught Marketing for 5 years at what is now Toronto Metropolitan University in Toronto, Canada.
Aaron Dauphinee
CMO and CLMP™
Aaron leads marketing and business development teams for the Wise Marketer Group (WMG), a customer engagement and loyalty marketing media and education company. The Wise Marketer is the global source for unbiassed customer loyalty news, research and insight for the $202 BN loyalty industry. The Loyalty Academy is the only source for marketers to earn the Certified Loyalty Marketing Practitioner™ (CLMP™) designation globally through a proprietary, practitioner-based curriculum.
Aaron is an award winning B2B marketer with nearly 25 years of consumer-centric and data-driven marketing, market research, and loyalty and rewards industry experience. He is a recognized thought leader for how brands can use data intelligently to deliver value through their marketing efforts.
He is a marketing executive that has led the development and publication of The Loyalty Report for Bond Brand Loyalty; led marketing teams at Rubikloud (CMO) and Aimia; led client services for the small business division of what is now Gartner CEB; and delivered marketing strategy and plans for divisions of Alliance Data and Shell Canada. Aaron also taught Marketing for 5 years at what is now Toronto Metropolitan University in Toronto, Canada.
HOST
Bill serves as Managing Editor of The Wise Marketer, known as The Global Voice of Customer Loyalty. The media site has been publishing news, insights, and research on customer loyalty, CRM, digital marketing and more for the past 18 years.
Bill is also CEO Wise Marketer Group which operates TheWiseMarketer.com, The Loyalty Academy™, and WMG Advisory Services.