Did you know that research firms Forrester and Gartner estimate that in 2022, companies will be spending two trillion dollars on digital transformation?
In this episode of the CRMC Webinar Series, join Shannon Conmy, Customer Relationship Marketing Manager at Christy Sports, to learn all about the outdoor recreation leader’s digital transformation journey.
Shannon will be joined by Jonathon Schlafer, Customer Success Team Leader at Optimove, to share the core pillars and strategies that drove a successful transformation at Christy Sports and how it can help you navigate the road to a distinctive digital brand experience with an ever-growing digital footprint.
Key Topics include:
• The importance of CRM marketing as part of a digital transformation strategy
• Finding the right martech solution to kickstart your digital transformation journey
• How to efficiently scale personalization as part of your CRM marketing programs
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Shannon Conmy is a creator through and through. She loves using data and anecdotes to find natural connections and opportunities between people, process, brands, and experiences. Then, she brings these strategies and journeys to life through scalable, sustainable CRM programs. When she’s not crafting customer-focused journeys, she can be found skiing and backpacking the Rockies, curled up with a good fiction novel, or creating art in some form.
Jon Schlafer is an experienced Customer Success Manager, ensuring smooth client onboarding, providing ongoing product training, and offering strategic advice driven by data-led insights for Optimove clients. Before joining Optimove, Jon worked in Operations in the PropTech space. Jon is a graduate of the Watson Institute for International and Public Affairs at Brown University.