Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship.
Powering lifetime connections occurs in three stages:
- Getting to know the customer
- Creating a plan for ongoing dialogue
- Adjusting your communications along the journey
Do you need to fine tune your loyalty marketing program’s strategy and implementation? Download the whitepaper to find out!