Elephants walking near watering hole in South Africa
Research

[White Paper] South African Loyalty Landscape 2018/2019

Image by cocoparisienne from Pixabay

We’ve recently been talking with Ros Netto and the team at Truth, South Africa’s renowned CRM and Loyalty consultancy, regarding the state of the loyalty marketplace in that region. Truth has been tracking the loyalty landscape in South Africa for the past several years and along with Customer Insights firm, WhyFive, they published the 4th edition for 2018/2019 of the South African Loyalty Landscape. 

This is one of the most comprehensive landscape reports we have ever seen and it is jam packed with research, insights, and program information from South Africa — but some of the ideas and concepts expressed are not unique to that region and can benefit loyalty marketers of all stripes.

They are working on a new edition for 2020, but for now if you’d like the 2018/2019 4th edition, you can download it below.

South African Loyalty Landscape 2018/2019

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[White Paper] South African Loyalty Landscape 2018/2019
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