Data, Identity and Activation: The winning trifecta to optimize channels, build loyalty and drive revenue.
Nov 15, 1PM ET
Register below to register for this event.
About The Event
Today’s consumers interact with brands across a mix of 20+ channels, on average. As a result, many companies serve countless messages across multiple channels but overlook channel management and optimization. This can lead to ad waste, bad customer experiences and low ROI.
In order to win in this environment, marketers must deliver seamless, consistent digital experiences that engender trust. This means finding and recognizing new and existing loyal customers across channels, and serving them relevant messages, where they want them, in real time. To achieve this, you need high-quality data, strong identity resolution and the right technology to activate across all channels.
Join Epsilon and Matt Warren, VP of Media and Digital Marketing Strategy at Wingstop, to learn more about how these underpinnings work together to help you grow your brand loyalty and build an efficient marketing eco-system that maximizes business outcomes.
Agenda
09:00 - 09:15
Welcome, Participants introducing, Topic Intro
Bill Hanifin
CEO Wise Marketer Group (WMG), Certified Loyalty Marketing Professional™ (CLMP)
09:15 - 10:00
Presentation
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Bill Hanifin
CEO Wise Marketer Group (WMG), Certified Loyalty Marketing Professional™ (CLMP)
10:00-12:00
Round table discussion
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Bill Hanifin
CEO Wise Marketer Group (WMG), Certified Loyalty Marketing Professional™ (CLMP)
Bill Hanifin
CEO Wise Marketer Group (WMG), Certified Loyalty Marketing Professional™ (CLMP)
PRESENTERS
John Adamo
VP, Client Partner
Epsilon
John Adamo is a Vice President and Client Partner at Epsilon, based in upstate New York. His primary focus is collaborating with clients to advance the strategic application of data and technology to meet their marketing challenges. With a lifelong interest in digital technology, John strives for a deep understanding of his clients’ digital ecosystems to make connections that enable innovation and unlock opportunities. In the past 10 years with Epsilon, he has led the teams who support a variety of clients ranging from one of the world’s largest travel and hospitality brands to the most recognizable sports league in the country.
Matt Warren
VP, Media & Digital Marketing Strategy
Wingstop
Matt Warren is Vice President - Media and Digital Marketing Strategy at Wingstop. He leads the strategy and execution of multichannel campaigns, designed to create optimal guest experiences throughout their journeys.
Prior to joining Wingstop Matt held CRM, loyalty marketing and media roles at Panera and Domino’s Pizza.
PRESENTERS
John Adamo
VP, Client Partner
Epsilon
Matt Warren
VP, Media & Digital Marketing Strategy
Wingstop
HOST
Bill Hanifin
CEO
Wise Marketer Group
Bill is the Chief Executive Officer for The Wise Marketer Group, a global education and publishing enterprise covering the loyalty marketing industry. He has invested more than twenty years focusing his work at the intersection of data-driven marketing, payment products, and marketing technology.