A half-day Wiser Forums™ event presenting findings from a 2025 consumer research study, the inflection point in a longitudinal study exploring the connection between brand loyalty, customer experience and programmatic loyalty to provide brands with insights on how to think about loyalty comprehensively (i.e. "Big L" loyalty), an approach in contrast to viewing loyalty in isolation through program mechanics.
This powerful, time-efficient event is a unique opportunity for business leaders, marketers and decision-makers who seek a better understanding of how consumers think about their loyalty to brands. This is an opportunity for retail business leaders that want to create impactful and insights-led engagement and experiences for their customers.
The agenda is centered on the opinions of American consumers on customer loyalty programs and related experiences with retail brands.
Wise Marketer Group (WMG) is an education, advisory, and media company serving as the trusted steward and advocate for growing the global customer loyalty marketing industry. We publish up to date, authoritative and well-informed content and have developed a practitioner-based loyalty marketing education curriculum that is globally recognized.
WMG Advisory & Research services offer a trusted advisor approach to supporting companies operating in the loyalty industry through executive and operational business consultation, market research and insights, partnership and vendor evaluation, employee recruitment, and M&A discovery.
Wise Marketer Research & Advisory events are held 3-4 times each year. For those attending this Retail Insights 2025 Wiser Forum™ in Nashville, there will be access to the latest research “drop” which carries a focus on daily spend retail categories, convenience retail and home improvement.
November 13, 2025 | AC Hotels, (a Marriott Brand) | Nashville, TN | Fall Advisory Meeting 2-5pm, followed by Dinner/Reception 5.30-7.30pm
Registration is complementary, though applications are curated and extended on an invitation only basis. Prioritization given to retailers.
AC Hotels
410 Rep. John Lewis Way South,
Nashville, Tennessee 37203
Phone line: +615-514-2500
The event will be held at the AC Hotels property, part of three exceptional hotel brands under one roof, offering unmatched comfort and convenience in downtown Nashville.
Just steps away from vibrant attractions such as the Country Music Hall of Fame and the honky tonks of Lower Broadway as well as Music City Center, these hotels provide easy access to all the excitement and opportunities the city has to offer.
Attendees that are traveling for the Retail Insights 2025 Wiser Forum™ are not required to stay at the AC Hotels but have their choice among this group or other locations in the nearby area. This is designed to allow for you to select accommodations that are most suited to your preferences and loyalty.
Remember to book your room at the Hilton by Friday March 24th to get our discounted rate.