The Loyalty Newswire
October 2, 2026
The Loyalty Newswire
October 2, 2026
Is Your Loyalty Program Working, or Just Checking a Box?
Is Your Loyalty Program Working, or Just Checking a Box?
Ruthless Simplification: What a $6 Margarita Taught Chili's About Ritual, Habit, and the Consideration Set
Ruthless Simplification: What a $6 Margarita Taught Chili's About Ritual, Habit, and the Consideration Set
Data Trading in Australia and the Impact on Loyalty Programs
Data Trading in Australia and the Impact on Loyalty Programs
Loyalty NewsWire

The Loyalty Newswire
October 2, 2026
This edition covers: Aeroméxico, Amazon Prime, Asda, CAVA, Charley’s Cheesesteaks, Chase, Circle K, CLMP™, Fleetguard, HeyMax, IHG, Leal Hub, Lula Commerce, McDonald’s, QBF Consulting, Revolut, Travala

The Loyalty Newswire
September 14, 2026
This edition covers: Acosta Group, Amex, Brand Keys, CLMP™, DSW, ebbo, Ellipsis & Co, Fathom, Kyros Insights, Leal Hub, Mastercard, McCabes Pharmacy, Merkle, PwC, Ramp, Revolut, Site Impact, Starbucks, Superhuman, Target

The Loyalty Newswire
September 8, 2026
This edition covers: 7 Brew, AI Advertising, Air India, Angel’s Pizza, Augeo, Australian Loyalty Association, Away.ai, Azamara, Barclays, Carnival Rewards, CLMP™, Delta, Dickey’s Barbecue, Digital Wallets, Dragonpass, ebbo, Ellipsis & Co, Emotional Intelligence, FlexiRoam, Gen Z, Grok, IHG Hotels &
Subscribe to
The Wise Marketer
Newsletter
Get the latest customer engagement and loyalty marketing news, perspectives, and research delivered directly to your inbox each week.
Editor's Picks

Data Trading in Australia and the Impact on Loyalty Programs
I recently wrote about how Australia’s privacy reforms will impact on loyalty programs, and why the fair and reasonable test deserves much more attention from

The Psychology of Almost There

Inside the Launch of the New L.L. Bean Rewards Program

You Are Using WhatsApp Like Email. Your Customers Have Noticed.

The Psychology of Almost There

Inside the Launch of the New L.L. Bean Rewards Program

You Are Using WhatsApp Like Email. Your Customers Have Noticed.
News Releases

Nearly Half of Younger Buyers Will Trust a Brand Less by the Time the Holidays End, Validity Research Finds

AI on the Customer’s Terms: New C-Store Consumer Report by PAR Technology

Antavo Brings Loyalty Programme Management Into LLMS, as AI Changes How Shoppers Choose Brands

O.C. Tanner 2027 Global Culture Report Reveals How Organisations Can Amplify People and Connection to Drive Innovation and Productivity
Travel Loyalty

Global Hotel Alliance adds City Unscripted partnership enhancing GHA Discovery benefits in time for summer travel

Hyatt’s Investor Day Reveals a Loyalty Program Built for Investors — Not Just Members

Global Hotel Alliance adds City Unscripted partnership enhancing GHA Discovery benefits in time for summer travel

Hyatt’s Investor Day Reveals a Loyalty Program Built for Investors — Not Just Members

Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide

Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises

Hyatt’s Investor Day Reveals a Loyalty Program Built for Investors — Not Just Members

Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide
Loyalty Technology

Antavo Brings Loyalty Programme Management Into LLMS, as AI Changes How Shoppers Choose Brands
Marketers can now change their loyalty programme, not just report on it, by describing what they want in plain language inside LLMs, including Claude and

Knak Expands Its AI Production Layer to Mobile as RCS Business Use Grows

Ellipsis Levels up Senior Talent, With Raft of New Hires and Promotions

Market Overview: Central Asia

Knak Expands Its AI Production Layer to Mobile as RCS Business Use Grows

Ellipsis Levels up Senior Talent, With Raft of New Hires and Promotions

Market Overview: Central Asia
Research Articles

Nearly Half of Younger Buyers Will Trust a Brand Less by the Time the Holidays End, Validity Research Finds
One-third of consumers say holiday email volume alone is enough to make them unsubscribe BOSTON, MASSACHUSETTS — Sept. 30, 2026 — Validity, the leading provider

Antavo Brings Loyalty Programme Management Into LLMS, as AI Changes How Shoppers Choose Brands
Marketers can now change their loyalty programme, not just report on it, by describing what they want in plain language inside LLMs, including Claude and

O.C. Tanner 2027 Global Culture Report Reveals How Organisations Can Amplify People and Connection to Drive Innovation and Productivity
New research finds compassion, employee growth, and active trust create the conditions modern organisations need to thrive through constant change O.C. Tanner, the global leader
