Loyalty NewsWire

Loyalty Newswire
September 25, 2023

Cracker Barrel, Big Y Foods, World Logistics Passport, Blue Diamond and others make changes to their loyalty programs. Your invitation to participate in the Loyalty Science Lab benchmarking study. Join the Wise Marketer Travel Rewards Conference.

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Loyalty Newswire
September 18, 2023

Domino’s, Delta, Vrbo, LBS Group Malaysia, and ILA Bank Bahrain announced loyalty program changes. You’re invited to participate in the Loyalty Science Lab benchmarking study. Enter to Win a Loyalty Academy scholarship with Let’s Talk Loyalty.

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Loyalty Newswire - Sept. 11, 2023

Smith Oil, Under Armour and Shell make changes to their programs. Curefoods India credits subscription loyalty for higher retention, Lufthansa adds NFT to Miles and Smiles. Expand your loyalty vocabulary.

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Editor's Picks

How to Make Loyalty a New Business Line for your Brand?

Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. The aviation industry has always been a front-runner but brands in other industries are also catching up. For instance, Lufthansa just introduced NFTs in its loyalty program which speaks about how in tune it is with the times. On the other hand, McDonald’s had its loyalty program in 12 countries, but it really went all

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Loyalty Technology

Level Up Your Reward Experience: How a Tiered Approach to Customer Loyalty and Yield Tremendous Benefits

Your customers are demanding higher levels of personalization than ever before and there are very few situations left today where a one-size-fits all approach will work. The companies with the most loyal customers today have earned them through continuous efforts to ensure customer relevance, satisfaction, and long-term engagement; not just by spraying out on-going sales and discounts. One of the most effective ways for a business to gain long-term customer engagement and loyalty is through a tiered recognition program. A tiered recognition programme works by inviting customers to enjoy a range of benefits directly related to their level of support

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Research Articles

Loyalty Science Lab invites Customer Loyalty Program Managers to Participate in Benchmarking Study

Loyalty Science Lab (LSL) is a loyalty think tank housed in the Strome College of Business at Old Dominion University. Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 24,000 students, rigorous academics, an energetic residential community, and initiatives that contribute $2.6 billion annually to Virginia's economy. Loyalty Science Lab is led by Dr. Yuping Liu-Thompkins, an experienced academician who specializes in building customer loyalty and habit through effective marketing programs. She has worked with many consumer datasets to derive customer insights and actionable marketing strategies. Dr. Liu-Thompkins is a CLMP™, a member

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PowerReviews 2023 Halloween Spending Trends report foreshadows holiday spending patterns

Halloween products are in the store, and you should be paying attention Summer is coming to an end, with kids returning to school in different parts of the world, and the US on the verge of Labor Day, a national holiday that is the demarcation point between summer and fall seasons. Yesterday, during a visit to both Lowe’s and Home Depot (yes, we visited both in the same outing) we witnessed extensive displays of Halloween decorations. This year, we saw racks of configurable skeletons, battery-operated zombies that hovered over the ground, and a 20-foot-tall Mummy which is bound to make

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Updated Information from the Mando-Connect and YouGov Research Project “What the Brits Want from Loyalty Programmes”

Exclusive from The Wise Marketer in advance of the CLMP™ workshop in the UK. Updated information from the Mando-Connect and YouGov research project “What the Brits Want from Loyalty Programmes” is being made available exclusively to The Wise Marketer in advance of the CLMP™ workshop in the UK. Data indicates that 74% of Brits think loyalty programmes are a great way for brands to reward their customers, up 4% from the 2022 report.  Additionally, 53% think all brands should offer loyalty programmes, also up 4% from 2022.  Upwards data trends appear to align with the inflationary environment and often challenging

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