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All loyalty marketing professionals should become educated on this topic Today Congress has many problems and issues to address for the benefit of our country’s way of life and certainly as it relates to wars and conflicts overseas. As legislators cope with these existential issues, they also choose to address a business construct from time to time motivated in a belief that it will benefit the consumer through protections against what they call unfair trade practices. Protecting the consumer’s interests predictably get high marks when positioned as “you didn’t know you were paying more for things and so we (Congress
Hotel & Hospitality
Quick hitting conversation with Peter Vogel, CRO vPromos Honing the enrollment process for your Loyalty Program is critical to success, whether at the launch of a program or to sustain healthy onboarding rates over time. On the surface, the topic seems simple. We compare the loyalty program enrollment process to sending out invitations to a party. By launching the loyalty program, the brand is effectively shouting to the world that “we’re having a party, why don’t you join in?” Responding to the invitation, the customer just has to RSVP, if they are being polite, or could simply show up at
Editor's note: Practitioners of customer loyalty are realizing more each day that a holistic approach to strategic planning is the optimal path to connect with and build trust with customers. Beyond data, technology and promotions, we need to consider that the human capital we invest in engaging our customers should be of pure intent. When done right, loyalty marketing creates a triple W effect, that's a win for the brand, win for the customer and a win for the service provider. When we establish our own "true north" and commit to applying our own moral compass to the benefit of
The Emergence of Modular Loyalty Technology Adopting Loyalty Technology, specifically Loyalty Management Systems (LMS) has always been a complex task. Despite the emergence of API driven and cloud-based technologies, most brands still evaluate adoption or upgrades of LMS like they do other enterprise solutions. There are weighty requests for proposal (RFP) documents to draft and the decision-making process can be extended over many months. The approach still seems to ring with the words “rip and replace,” in other words moving to new technology seems like a binary decision, moving from one to another, with little efficiency of resources created in
Loyalty Science Lab (LSL) is a loyalty think tank housed in the Strome College of Business at Old Dominion University. Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 24,000 students, rigorous academics, an energetic residential community, and initiatives that contribute $2.6 billion annually to Virginia's economy. Loyalty Science Lab is led by Dr. Yuping Liu-Thompkins, an experienced academician who specializes in building customer loyalty and habit through effective marketing programs. She has worked with many consumer datasets to derive customer insights and actionable marketing strategies. Dr. Liu-Thompkins is a CLMP™, a member