The Rise of the Contradictory Consumer: Why Traditional Marketing Models No Longer Work
The Rise of the Contradictory Consumer: Why Traditional Marketing Models No Longer Work
The Loyalty Newswire
August 24, 2026
The Loyalty Newswire
August 24, 2026
Loyalty Marketing is Making Headlines for the Wrong Reason – and What You Should Do About It
Loyalty Marketing is Making Headlines for the Wrong Reason – and What You Should Do About It
The Stix Effect: How High-Frequency Retail Designed the Most Democratic Loyalty Market in the World
The Stix Effect: How High-Frequency Retail Designed the Most Democratic Loyalty Market in the World
Loyalty NewsWire
The Loyalty Newswire
August 24, 2026
This edition covers: Aeroplan, Akasa Air, Angry Chickz, Chexy, CLMP™, EY, Instant Payments, Ipsos, Mastercard, Missouri State, Mistplay, Panera, Paradise Pointe Golf, Penn State, Regal, Rewardopedia, Rival Technologies, Sam’s Club, Sinclair Oil, Swipe Fees, Travel Loyalty Market, Walmart, X
The Loyalty Newswire
August 17, 2026
This edition covers: Aeroplan, Air Canada, Apple Pay, Arko, Blackstone, Charles Schwab, CLMP™, DraftKings, FIS Global Payments, Fiserv, Fontainebleau, Hilton, Krak, Leal Hub, Mastercard, McDonald’s, Paze, Peacock, RSA America, Shell, SILA, Sionic, Thunes, Trig’s Markets, Wyndham
The Loyalty Newswire
August 10, 2026
This edition covers: Yum! Brands · Circle K · Emirates · Wyndham Rewards · Marriott · Revolut · Miles & More · Pointspay · Converge · The5ers · Taiwan Millennium Health Foundation & 7-Eleven
Subscribe to
The Wise Marketer
Newsletter
Get the latest customer engagement and loyalty marketing news, perspectives, and research delivered directly to your inbox each week.
Editor's Picks
Loyalty Marketing is Making Headlines for the Wrong Reason – and What You Should Do About It
Why the surveillance-pricing debate should have every loyalty professional's attention In Top Gun: Maverick, there's a moment every fighter pilot dreads: the audible "tone" that
The Stix Effect: How High-Frequency Retail Designed the Most Democratic Loyalty Market in the World
Customer Engagement in Central Asia Enters the Era of Digital Personalization
L.L.Bean Launches Loyalty Rewards Program and Enhances L.L.Bean Mastercard Benefits
The Stix Effect: How High-Frequency Retail Designed the Most Democratic Loyalty Market in the World
Customer Engagement in Central Asia Enters the Era of Digital Personalization
L.L.Bean Launches Loyalty Rewards Program and Enhances L.L.Bean Mastercard Benefits
News Releases
New Blackhawk Network (BHN) Research Finds Banking Access Shapes the Consumer Payout Experience
Liferay Announces General Availability of Liferay Data Platform
AI Is Earning Its Place at the Table, New PAR Technology Survey Finds
10Fold Research Finds B2B Marketing Leaders Measure More Than Ever, But Still Struggle to Prove Business Impact
Listen & Watch
Travel Loyalty
Global Hotel Alliance adds City Unscripted partnership enhancing GHA Discovery benefits in time for summer travel
Hyatt’s Investor Day Reveals a Loyalty Program Built for Investors — Not Just Members
Global Hotel Alliance adds City Unscripted partnership enhancing GHA Discovery benefits in time for summer travel
Hyatt’s Investor Day Reveals a Loyalty Program Built for Investors — Not Just Members
Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises
Global Hotel Alliance Marks Strategic Expansion Into Japan With the Signing of Tokyu Hotels & Resorts
Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide
Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises
Loyalty Technology
AI Is Earning Its Place at the Table, New PAR Technology Survey Finds
Consumers who rejected restaurant AI outright in 2025 are now more open to it, provided transparency, control, and human access remain part of the deal
10Fold Research Finds B2B Marketing Leaders Measure More Than Ever, But Still Struggle to Prove Business Impact
Quest Apartment Hotels Strengthens Guest Loyalty Through the Evolution of Quest Advantage
2026 Holiday Shopping Will Be Driven by AI-Powered Discovery, According to Optimove Insights Report
10Fold Research Finds B2B Marketing Leaders Measure More Than Ever, But Still Struggle to Prove Business Impact
Quest Apartment Hotels Strengthens Guest Loyalty Through the Evolution of Quest Advantage
2026 Holiday Shopping Will Be Driven by AI-Powered Discovery, According to Optimove Insights Report
Research Articles
New Blackhawk Network (BHN) Research Finds Banking Access Shapes the Consumer Payout Experience
Survey of over 2,200 U.S. adults shows consumers expect fast payouts, but banking access influences how they prefer to receive and use funds PLEASANTON, CALIFORNIA
The Loyalty Academy™ VAULT: Your CLMP™'s Most Underrated Benefit
300 Reports, Already Filtered for You Ask a Certified Loyalty Marketing Professional™ what comes with the designation, and you'll hear about the coursework, the credential,
Nine Ways Shoppers Are Using AI to Outmaneuver Your Brand This Back-to-School Season
77% of back-to-school shoppers plan to use AI — and the brands that understand how will win the season. The traditional shopper journey as brand