Loyalty Has Entered The Utility Phase
Loyalty Has Entered The Utility Phase
Loyalty Data Is Marketing Gold — So Why Aren't Marketers Mining It?
Loyalty Data Is Marketing Gold — So Why Aren't Marketers Mining It?
14 Years in Loyalty: From Plastic Cards to Subscription Ecosystems
14 Years in Loyalty: From Plastic Cards to Subscription Ecosystems
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
Loyalty NewsWire
The Loyalty Newswire
June 01, 2026
This edition covers: 7-Eleven, Albertsons Media Collective, AI & Copyright, AI & Loyalty, Club Wingstop, CNN vs. Perplexity, Converge BizFriends, Florida vs. OpenAI, Gas Station Brands, Gen Z & Millennials, Mobile Payments, Mobile Wallets, Pricer/Sobeys, Restaurant Loyalty, Retail Media Networks, Sam’s Club, Stater Bros., TELUS Rewards, TUI Smiles, Uber Travel
The Loyalty Newswire
May 26, 2026
This edition covers: Air India, Alipay+, Ally Financial, American Express, Buffalo Sabres, Coffee Club, Dollar General, Essential Oxygen, Etihad Guest, FamilyMart, Google AI Search, Loyalty Management Market, Lyft, Payments Policy, Rakuten, Retail MVNOs, Scene+, Southwest Airlines, TUI Smiles, Viet Nam
The Loyalty Newswire
May 18, 2026
This edition covers: Accor, ARKO/fas REWARDS, Benji, Canadian Consumer Loyalty, Connecticut Tourism, Custom Channels/Thanx, Emirates Skywards, Emotional Loyalty, H Mart, JogPost, Loyyal/GiftOS, McDonald’s, Payit/Rewardz, Shell, Wallet & Banking Apps
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Editor's Picks
Loyalty Data Is Marketing Gold — So Why Aren't Marketers Mining It?
A new Forrester Opportunity Snapshot commissioned by Zeta reveals that most loyalty marketers are sitting on a data goldmine; they lack the tools, strategy, or
14 Years in Loyalty: From Plastic Cards to Subscription Ecosystems
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
The Loyalty Execution Gap
14 Years in Loyalty: From Plastic Cards to Subscription Ecosystems
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
The Loyalty Execution Gap
News Releases
MiQ Sigma Expands with New Data, Capabilities and Ways to Activate
Headless or Walled: Cordial Draws the Line on How AI Agents Should Work
When AI Gets Brand Information Wrong, Consumers Look Beyond the Brand
10Fold Research Shows There is a Vertical Divide in B2B Content Readiness
Travel Loyalty
Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide
Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises
Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide
Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
Global Hotel Alliance Reveals What Travel Will Look Like in 2026
Global Hotel Alliance Marks Strategic Expansion Into Japan With the Signing of Tokyu Hotels & Resorts
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
Loyalty Technology
MiQ Sigma Expands with New Data, Capabilities and Ways to Activate
2,300 Clients Have Run On Sigma; Results show $2.22 in Value vs. $1 Spent Elsewhere NEW YORK & LONDON --(BUSINESS WIRE)--MiQ, the global programmatic services
When AI Gets Brand Information Wrong, Consumers Look Beyond the Brand
10Fold Research Shows There is a Vertical Divide in B2B Content Readiness
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
When AI Gets Brand Information Wrong, Consumers Look Beyond the Brand
10Fold Research Shows There is a Vertical Divide in B2B Content Readiness
The Agentic Loyalty Train Has Left the Station. Do We Know Where It’s Going?
Research Articles
Loyalty Has Entered The Utility Phase
Members are judging programmes by what they can use now. The next decade belongs to programmes that combine utility with emotional relevance. Starbucks restructured its
Experience-Based Rewards Are Changing — And Loyalty Needs to Catch Up
Experience-based rewards have become one of loyalty's preferred answers to discount fatigue. But loyalty still tends to define them too narrowly. For many programmes, experience-based
Global Research Suggests Ineffective Employee Engagement Efforts May Be Fuelling Burnout Rather Than Fixing It
UNITED KINGDOM – MAY 26, 2026 – New global research from BI WORLDWIDE reveals that ineffective engagement efforts may be adding to employee workload instead of reducing it –