Loyalty NewsWire

Loyalty Newswire
September 25, 2023

Cracker Barrel, Big Y Foods, World Logistics Passport, Blue Diamond and others make changes to their loyalty programs. Your invitation to participate in the Loyalty Science Lab benchmarking study. Join the Wise Marketer Travel Rewards Conference.

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Loyalty Newswire
September 18, 2023

Domino’s, Delta, Vrbo, LBS Group Malaysia, and ILA Bank Bahrain announced loyalty program changes. You’re invited to participate in the Loyalty Science Lab benchmarking study. Enter to Win a Loyalty Academy scholarship with Let’s Talk Loyalty.

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Loyalty Newswire - Sept. 11, 2023

Smith Oil, Under Armour and Shell make changes to their programs. Curefoods India credits subscription loyalty for higher retention, Lufthansa adds NFT to Miles and Smiles. Expand your loyalty vocabulary.

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Editor's Picks

How to Make Loyalty a New Business Line for your Brand?

Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. The aviation industry has always been a front-runner but brands in other industries are also catching up. For instance, Lufthansa just introduced NFTs in its loyalty program which speaks about how in tune it is with the times. On the other hand, McDonald’s had its loyalty program in 12 countries, but it really went all

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Loyalty Technology

Pliable Launches with $2.5M To Replace the Need for Data Engineers

AI-powered SaaS platform seeks to democratize data management for all companies — not only enterprises SAN FRANCISCO — Sept. 19, 2023 — Pliable, an AI-powered SaaS platform that simplifies organizing and leveraging data without an engineer, launches out of stealth with a $2.5 million seed round led by Resolute Ventures, including participation from CEAS and other investors. This funding will help Pliable expand its team and platform to create a single source of truth for anyone to streamline their data processes. "Regardless of the size of your business, companies should have access to comprehensive data capabilities. While the technology for this exists, most solutions require clean

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Research Articles

PowerReviews 2023 Halloween Spending Trends report foreshadows holiday spending patterns

Halloween products are in the store, and you should be paying attention Summer is coming to an end, with kids returning to school in different parts of the world, and the US on the verge of Labor Day, a national holiday that is the demarcation point between summer and fall seasons. Yesterday, during a visit to both Lowe’s and Home Depot (yes, we visited both in the same outing) we witnessed extensive displays of Halloween decorations. This year, we saw racks of configurable skeletons, battery-operated zombies that hovered over the ground, and a 20-foot-tall Mummy which is bound to make

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Updated Information from the Mando-Connect and YouGov Research Project “What the Brits Want from Loyalty Programmes”

Exclusive from The Wise Marketer in advance of the CLMP™ workshop in the UK. Updated information from the Mando-Connect and YouGov research project “What the Brits Want from Loyalty Programmes” is being made available exclusively to The Wise Marketer in advance of the CLMP™ workshop in the UK. Data indicates that 74% of Brits think loyalty programmes are a great way for brands to reward their customers, up 4% from the 2022 report.  Additionally, 53% think all brands should offer loyalty programmes, also up 4% from 2022.  Upwards data trends appear to align with the inflationary environment and often challenging

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iSeatz State of Loyalty Hospitality Rewards Report

The Latest in Hotel Loyalty - Prioritizing On-Property Engagement and Personalization In the aggregate, hotel loyalty programs tend to evolve gradually, but one of the notable trends over the last few years was hospitality brands leveraging their loyalty and rewards programs to engage with guests off-property and to drive revenue when occupancy rates and on-property spending were low. We tracked this trend in our annual analysis of major hotel chain loyalty programs, finding that earn-and-burn offerings increased between 2019 and 2021, particularly for flights, tours and activities, and ground transportation. According to our most recent State of Loyalty: Hospitality Rewards

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