#775: Inside BofA Rewards: Bank of America’s New Vision for Customer Loyalty
#775: Inside BofA Rewards: Bank of America’s New Vision for Customer Loyalty
The Awakening of the Giant: The Evolution and Potential of the Loyalty Market in Brazil
The Awakening of the Giant: The Evolution and Potential of the Loyalty Market in Brazil
Experience-Based Rewards Are Changing — And Loyalty Needs to Catch Up
Experience-Based Rewards Are Changing — And Loyalty Needs to Catch Up
The Loyalty Newswire
May 26, 2026
The Loyalty Newswire
May 26, 2026
Loyalty NewsWire
The Loyalty Newswire
May 26, 2026
This edition covers: Air India, Alipay+, Ally Financial, American Express, Buffalo Sabres, Coffee Club, Dollar General, Essential Oxygen, Etihad Guest, FamilyMart, Google AI Search, Loyalty Management Market, Lyft, Payments Policy, Rakuten, Retail MVNOs, Scene+, Southwest Airlines, TUI Smiles, Viet Nam Loyalty
The Loyalty Newswire
May 18, 2026
This edition covers: Accor, ARKO/fas REWARDS, Benji, Canadian Consumer Loyalty, Connecticut Tourism, Custom Channels/Thanx, Emirates Skywards, Emotional Loyalty, H Mart, JogPost, Loyyal/GiftOS, McDonald’s, Payit/Rewardz, Shell, Wallet & Banking Apps
The Loyalty Newswire
May 11, 2026
This edition covers: AI Agents, AI & Loyalty, American Express, Boot Barn, Capone’s Cellar, Costco, Digital Wallets, Discord, Flashfood, JetBlue, Meijer, Middle East Marketing, Oman Air, Shinsegae Duty Free, Target, Ualett, Weigel’s, World of Hyatt
Subscribe to
The Wise Marketer
Newsletter
Get the latest customer engagement and loyalty marketing news, perspectives, and research delivered directly to your inbox each week.
Editor's Picks
Experience-Based Rewards Are Changing — And Loyalty Needs to Catch Up
Experience-based rewards have become one of loyalty's preferred answers to discount fatigue. But loyalty still tends to define them too narrowly. For many programmes, experience-based
For Love or Money 2026 Tells the Story of Customer Loyalty in Australia
2026 Bond Loyalty Report Shows Canadians Are Sitting on $13–15 Billion in Unredeemed Loyalty Points
The Top 100 Convenience Store Chains of 2026
For Love or Money 2026 Tells the Story of Customer Loyalty in Australia
2026 Bond Loyalty Report Shows Canadians Are Sitting on $13–15 Billion in Unredeemed Loyalty Points
The Top 100 Convenience Store Chains of 2026
News Releases
Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence
Scene+ Launches Coast-to-Coast at Shell Canada, Turning Everyday Stops into Everyday Rewards
Buffalo Sabres Elevate NHL Fan Experience with Alchemer’s AI-Powered Feedback Technology
Southwest Airlines Selects CarTrawler to Power Enhanced Car Rental Experience
Listen & Watch
Let’s Talk Loyalty Podcast
Travel Loyalty
Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide
Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises
Applebee’s and Wyndham Rewards Team Up to Bring Free Delivery to Members Nationwide
Global Hotel Alliance Research Reveals Loyalty Programmes Drive Hotel Choice as Demand for Transformative Travel Rises
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
Global Hotel Alliance Reveals What Travel Will Look Like in 2026
Global Hotel Alliance Marks Strategic Expansion Into Japan With the Signing of Tokyu Hotels & Resorts
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
Loyalty Technology
Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence
NEW YORK, NEW YORK – MAY 28, 2026 – Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced the acquisition
Buffalo Sabres Elevate NHL Fan Experience with Alchemer’s AI-Powered Feedback Technology
The Point of Loyalty releases 2026 For Love or Money Research
Kwik Trip Selects Eagle Eye to Deliver AI-Powered Personalized Loyalty Across U.S. Convenience Network
Buffalo Sabres Elevate NHL Fan Experience with Alchemer’s AI-Powered Feedback Technology
The Point of Loyalty releases 2026 For Love or Money Research
Kwik Trip Selects Eagle Eye to Deliver AI-Powered Personalized Loyalty Across U.S. Convenience Network
Research Articles
Experience-Based Rewards Are Changing — And Loyalty Needs to Catch Up
Experience-based rewards have become one of loyalty's preferred answers to discount fatigue. But loyalty still tends to define them too narrowly. For many programmes, experience-based
Global Research Suggests Ineffective Employee Engagement Efforts May Be Fuelling Burnout Rather Than Fixing It
UNITED KINGDOM – MAY 26, 2026 – New global research from BI WORLDWIDE reveals that ineffective engagement efforts may be adding to employee workload instead of reducing it –
Brand Executives Fear They’re Losing Customers to Rivals With In-App Financial Tools, Galileo Research Finds
Half of Consumers Have Chosen One Brand Over Another Because Paying or Getting a Refund Was Easier SALT LAKE CITY, UTAH – MAY 19, 2026