About Us

The Wise Marketer is the only objective voice serving the $200 Billion global loyalty industry.

  • 25,000 plus web visitors per month are high-level marketing executives, senior directors and managers with day-to-day accountability for customer strategy and loyalty.
  • Has more than 15 years of experience covering, commenting on, and educating loyalty practitioners.
  • Has more than 12,000 active, engaged email subscribers from 50 countries around the world.
  • Launched Loyalty Academy in 2015 and is the only forum dedicated to educating loyalty professionals in existence.
  • Publishes The Loyalty Guide – one of the most respected digests of loyalty best-practices and case studies.
  • Produces the Loyalty Academy Conference each year, as the only live forum dedicated to exchanging high quality thought among loyalty practitioners.


  • Industry media site that publishes loyalty news articles and original content regularly on its web portal as well as a weekly newsletter distributed to over 12,000 subscribers. Newsletter subscribers represent a mix of C-Suite and senior managers to academics from more than 50 countries worldwide.
  • The newsletter has a 16+ year history of success serving the industry as a singular unbiased global source of news, articles, and research for customer loyalty and marketing professionals.
  • A majority percentage of its 20,000 plus web visitors per month are high level marketing executives, senior directors and managers with day-to-day accountability for customer strategy, and avid investors searching for information in all aspects of customer loyalty and marketing.
  • Eighty percent (80%) of Wise Marketer traffic comes from organic search, meaning the content published is exposed to buyers, investors, and influencers looking for information during their research phase.

The Loyalty Academy

  • The Loyalty Academy is the first and only professional education program for loyalty marketing practitioners and other marketers with interest in developing a successful customer-centric enterprise.
  • The Loyalty Academy offers a 15-module curriculum composed of core and elective courses, leading to professional accreditation in the loyalty field as a Certified Loyalty Marketing Professional™ (CLMP).
  • The certification may be earned via individual consumption of online courses both on demand or with live faculty interaction. We also offer professional workshops several times each year in different markets around the world.

The Loyalty Guide 

  • Now in its 7th edition, The Loyalty Guide offers over 1,400 pages of unrivaled customer loyalty and marketing intelligence for marketing leaders, including research, expert advice, market data, detailed case studies and research.
  • The Loyalty Guide is available for online consumption as part of a Loyalty Academy Membership, or may be licensed by enterprises for use by their associates.
To Top