The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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86Shaping the Engagement Experience in the New Economy
This is part 3 of our executive interview series with ampliFI loyalty solutions. In this episode, our managing editor, Bill Hanifin, sits...
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176What’s Next for Customer Loyalty as the Economy Reopens?
What’s next for customer loyalty in a post-COVID-19 economy? Join The Wise Marketer for an exclusive interview with Customer Insight Group founder and...
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463Technology and Security Executives Discuss Business Continuity During a Pandemic
Creating a Business Continuity Plan For a Pandemic Operational planning and technology implementations are usually accomplished on a linear path. Project management,...
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361[Webinar] Complex Customer Challenges are the New Normal
Thank you to everybody that registered and attended the webinar Complex Customer Challenges are the New Normal with Bond Brand Loyalty. There...
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391[Webinar] Navigating the Crosswinds: Managing a Loyalty Program in Uncertain Times
Thank you to everybody that registered and attended the webinar Navigating the Crosswinds: Managing a Loyalty Program in Uncertain Times with Comarch...
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364Financial Services Loyalty: Perspective From the Frontlines of COVID-19
We are 6 weeks and counting on the American journey with COVID-19. The impact on business is acute and few have escaped...
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339Loyalty Marketing’s Role During Downturns and Beyond
The Wise Marketer had the opportunity to sit down with Lars Holmquist, EVP Americas, Collinson Group, to talk about today’s uncertain landscape...
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514Part 2: Zero-Party Data, Tracking Cookies, Transparency, and the Value Exchange for Consumers
This is Part 2 to our previous discussion with Richard Jones, CMO Cheetah Digital. Part 1 was a massive knowledge dump about...
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467Part 1: Data Stewardship and How Loyalty is Playing a Major Role
Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...
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394How to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results
At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
