The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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189Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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1521The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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215Executive Interview: Ravindra Bhagwanani, Managing Director, Global Flight, Loyalty and Awards 2020
The Loyalty and Awards Conference takes place February 24 – 26, 2020 in Vancouver, Canada. The 2020 event is the 16th edition...
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264[Podcast] Let’s Talk Loyalty: Why Loyalty Programs Fail
On this episode of “Let’s Talk Loyalty”, Paula Thomas discusses the recently released 2019 Delphi Report: Why Loyalty Programs Fail with Mike...
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1.3KExecutive Interview: Judd Marcello, EVP of Global Marketing at Cheetah Digital
When Cheetah Digital announced their acquisition of Wayin a month or so ago, we felt it was industry news worth publishing. To be...
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1.2KA few minutes on Premium Loyalty with Carlos Dunlap-Beard and Chris Cobb of Clarus Commerce
Chris Cobb and Carlos Dunlap-Beard of Clarus Commerce discuss some of the hotter topics from this year’s CRMC conference as well as...
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2.0KLiberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
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1.4KLoyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
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1.4KExecutive Interview: Drew Carter of Maritz Motivation
Wise Marketer CEO, Bill Hanifin, had a (virtual) sit-down with Drew Carter, President of Maritz Motivation to get his perspective on what...
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3.5KA few minutes with Dominic Hofer, CEO of Loylogic
Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the...