The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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161Part 1: Data Stewardship and How Loyalty is Playing a Major Role
Our Managing Editor, Bill Hanifin, sat down with Richard Jones, Chief Marketing Officer of Cheetah Digital, to simply learn more about Cheetah...
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160How to Equip Your Loyalty Marketing Team With Happiness to Get the Best Results
At this point, you may have been wondering why we’ve written a few pieces on the “Science of Happiness” and have been...
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271An Insider’s Look Into the Irish Loyalty Landscape
In this interview, we sat down with Irish Loyalty Awards Co-Founders, Eileen McGuinnes and Marian Kelly, to learn more about the Irish Loyalty landscape and...
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805Talking Return on Marketing Spend: An Executive Interview with Dennis Becker, Chairman and CEO Mobivity
An Introduction to Return on Marketing Spend Return on Marketing Spend (RoMS) is a value that is hard to capture, at least...
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6081The Pursuit of Personalization: An Executive Interview with Bond Brand Loyalty’s Scott Robinson
An Introduction The topic of personalization has been in our crosshairs for quite some time. Like the drill bit is to the...
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393Executive Interview: Ravindra Bhagwanani, Managing Director, Global Flight, Loyalty and Awards 2020
The Loyalty and Awards Conference takes place February 24 – 26, 2020 in Vancouver, Canada. The 2020 event is the 16th edition...
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1.6KExecutive Interview: Judd Marcello, EVP of Global Marketing at Cheetah Digital
When Cheetah Digital announced their acquisition of Wayin a month or so ago, we felt it was industry news worth publishing. To be...
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1.4KA few minutes on Premium Loyalty with Carlos Dunlap-Beard and Chris Cobb of Clarus Commerce
Chris Cobb and Carlos Dunlap-Beard of Clarus Commerce discuss some of the hotter topics from this year’s CRMC conference as well as...
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2.2KLiberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to...
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1.6KLoyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
