The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Listen & Watch

2.5K

Executive Interview: The Human Element of CX

The Wise Marketer Executive Interview: Howard Curtis of Impact 21 Bill Hanifin, CEO of The Wise Marketer, recently sat down with (virtually)...
5.6K

The Wise Marketer Executive Interview: Brandon Logsdon of PDI

Recently, PDI announced its acquisition of Outsite Networks. The acquisition reinforces PDI’s commitment to provide convenience retailers with transformative solutions and business services...
4.3K

Hatch Loyalty announces the sale of Belly assets

We spoke with Jake Kiser, Hatch’s Chief Revenue Officer, about what that means for the company internally – and its impact in...
3.4K

Executive Interview: Ray Clopton, CEO of Wilbur Rewards

Ray Clopton is a 20+ year veteran of the loyalty industry who has developed a platform that, among other unique features, doesn’t...
4.3K

Optimizing Loyalty: Motivating members to redeem

The Wise Marketer recently interviewed Azim Esmail to get his perspective on the role of rewards in driving customer engagement and loyalty...
3.4K

Optimizing Loyalty: Removing costs from a Loyalty Program

The business value of loyalty programs is under constant scrutiny and often Marketing’s budget is an easy first target when there are...
3.2K

Part 4 of 4: How is Amazon Prime ensuring that its members are also its loyal customers?

Over the course of a remarkable day and a half, Amazon Prime Day broke nearly every record it had previously set. And...
3.2K

Part 3 of 4: What’s so special about Amazon’s Prime customers?

In this, the third in a four-part series, Aaron Dauphinee, COO of The Wise Marketer, breaks down the profile of Amazon’s Prime customers...
2.8K

Part 2 of 4: Why does Amazon’s Prime Day even matter?

In the second of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the massive phenomenon that is Amazon Prime...
3.5K

Part 1 of 4: Is Amazon Prime Day too big to fail?

In the first of a four-part series, Aaron Dauphinee, COO of The Wise Marketer, discusses the impact and importance of Amazon Prime...

Page 6 of 71 2 3 4 567

To Top