The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
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2.4KLoyalty Finance Part 1: Liability Lessons for a Smarter Loyalty Program
New rules and outdated practices are making loyalty finance and program accounting harder. Managed well, a customer loyalty rewards program (think airline...
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2.3KExecutive Interview: Drew Carter of Maritz Motivation
Wise Marketer CEO, Bill Hanifin, had a (virtual) sit-down with Drew Carter, President of Maritz Motivation to get his perspective on what...
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4.7KA few minutes with Dominic Hofer, CEO of Loylogic
Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the...
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2.5KExecutive Interview: Brandon Logsdon of PDI Marketing Cloud
When we first met up with Brandon Logsdon last November, we were discussing some of the radical changes taking place at that...
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4.3KLoyalty through a Millennial lens: 3-part series
We thought we would put the definitive cap on the question that has been dogging loyalty marketers for the past decade by...
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2.9KExecutive Interview: Dennis Becker, CEO of Mobivity
Mobivity has been on our radar for the past year or so as they have been making waves in the restaurant world...
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2.9KHow to Recover Brand Loyalty after Disaster
If you took an informal office poll and asked your colleagues to name 5 companies with the worst PR disasters in the...
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2.0KA few minutes about UK Loyalty with Charlie Hills
Charlie Hills is MD and Strategy Lead at Mando Connect. Over the past year, Mando has become one of the leading forces...
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3.7K1How did Nike’s “Blowout” affect Brand Loyalty?
It’s one thing to experience a product failure. Its entirely another thing when its your signature product and that happens in front...
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3.3KExecutive Interview: Robert Passikoff
I was introduced to Robert Passikoff recently by a mutual friend. We had a lunch together and are becoming fast friends. But...
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#142: An Innovative Loyalty Model from Wharton’s Professor of Marketing, Peter Fader (Short Summary Show)
Loyalty Newswire – September 13th, 2021
