, ,

#379: Mando-connect and YouGov Research on What Brits Want From Loyalty (Short Summary Show)

WM Circle Logo

By: Wise Marketer Staff |

Posted on May 16, 2023

In March 2022 ⁠Mando-Connect⁠ and ⁠YouGov⁠ launched their first report, “⁠What Brits Want From Loyalty Programs Now⁠“.

This comprehensive, independent research analyses the topics, attitudes, opinions and behaviours that are driving the loyalty industry today in the UK, one of the most sophisticated and diverse markets for the loyalty industry worldwide.

In this week’s episode of Let’s Talk “a little” Loyalty, Tom Peace reviews the learnings from last years reports and looks at where we are a year on.  

Tune in to hear Tom’s summary from the original podcast hosted by Paula Thomas and featuring Charlie Hills from Mando-Connect alongside Nick Fishbourne from YouGov.

Paula Thomas

CEO & Founder

Let's Talk Loyalty

Let’s Talk Loyalty” is a powerful podcast created for loyalty marketing professionals worldwide.  

As the first independent podcast in the loyalty marketing industry, Paula Thomas created this show for loyalty industry professionals who create marketing programmes that drive customer loyalty.  

With the industry spending billions of dollars on customer loyalty, the show brings the global loyalty community together to continually learn from each other.  

“Let’s Talk Loyalty” consists of interviews with loyalty leaders around the world, and it is designed to educate and inspire busy loyalty professionals.  

Paula holds an MBA, she is a Certified Loyalty Marketing Professional (CLMP) and she is also a former Judge for the International Loyalty Awards.

Her nickname is the “Oprah of Loyalty”.