The Wise Marketer – Featured News on Customer Loyalty and Reward Programs

Research

333

Coniq releases its 2021 global predictions for retail destinations

E-commerce will create billion dollar shopping centres London – 15 December 2020: Mall operators with large portfolios of retail destinations that embrace e-commerce...
405

Brand & Marketing Trends For 2021

For the past 35 years, Brand Keys, has conducted a year-end examination of our independently-validated loyalty and engagement metrics from 100,000+ consumers...
489

Merkle Releases Special Edition of Loyalty Barometer Report

Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors Columbia, MD, September 01, 2020 — Merkle (www.merkleinc.com), a leading...
572

COVID-19 Impacts on Travel Habits: New Study of 1045 U.S. Travelers

[Editor’s Note: We came across this study which surveyed 1045 U.S. travelers (55%+ were millennials) about their behaviors and attitude towards travel...
652

Consumer Research: Expectations and Loyalty

Consumer expectations are constantly changing. We live in a complex world with complex issues — and consumer expectations are constantly influenced by...
940

Australia Customer Loyalty and Loyalty Program Research Study

[Editor’s note: Adam Posner is a Certified Loyalty Marketing Professional (CLMP) and CEO of the Point of Loyalty. This research was conducted...
693

Academic Study Unveils New, Revamped Huff Model to Inform Site Selection for Retail Stores

Utilizing SafeGraph foot-traffic data and Led by Academics from the University of Wisconsin-Madison and the University of Virginia, Study Revamps the Traditional...
952

Are Loyalty Programmes Even More Important in These Challenging COVID-19 Times?

And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...
1.1K

New Research From the UK: Rewards are the Most Important Part of Loyalty

The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...
1.2K

Loyalty Academy Releases the 2019 Delphi Report™: Why Loyalty Programs Fail

Global panel of Loyalty Marketing professionals examines the challenges and pitfalls that impact the success of customer loyalty programs. DEERFIELD BEACH, FLA....

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