Research Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

Merkle Releases Special Edition of Loyalty Barometer Report

Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors Columbia, MD, September 01, 2020 — Merkle (www.merkleinc.com), a leading...

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COVID-19 Impacts on Travel Habits: New Study of 1045 U.S. Travelers

[Editor’s Note: We came across this study which surveyed 1045 U.S. travelers (55%+ were millennials) about their behaviors and attitude towards travel...

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Consumer Research: Expectations and Loyalty

Consumer expectations are constantly changing. We live in a complex world with complex issues — and consumer expectations are constantly influenced by...

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Australia Customer Loyalty and Loyalty Program Research Study

[Editor’s note: Adam Posner is a Certified Loyalty Marketing Professional (CLMP) and CEO of the Point of Loyalty. This research was conducted...

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Academic Study Unveils New, Revamped Huff Model to Inform Site Selection for Retail Stores

Utilizing SafeGraph foot-traffic data and Led by Academics from the University of Wisconsin-Madison and the University of Virginia, Study Revamps the Traditional...

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Are Loyalty Programmes Even More Important in These Challenging COVID-19 Times?

And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...

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New Research From the UK: Rewards are the Most Important Part of Loyalty

The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...

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Loyalty Academy Releases the 2019 Delphi Report™: Why Loyalty Programs Fail

Global panel of Loyalty Marketing professionals examines the challenges and pitfalls that impact the success of customer loyalty programs. DEERFIELD BEACH, FLA....