The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Research
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68Consumer Research: Expectations and Loyalty
Consumer expectations are constantly changing. We live in a complex world with complex issues — and consumer expectations are constantly influenced by...
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282Australia Customer Loyalty and Loyalty Program Research Study
[Editor’s note: Adam Posner is a Certified Loyalty Marketing Professional (CLMP) and CEO of the Point of Loyalty. This research was conducted...
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141Academic Study Unveils New, Revamped Huff Model to Inform Site Selection for Retail Stores
Utilizing SafeGraph foot-traffic data and Led by Academics from the University of Wisconsin-Madison and the University of Virginia, Study Revamps the Traditional...
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317Are Loyalty Programmes Even More Important in These Challenging COVID-19 Times?
And what can loyalty marketers do to adapt? In May 2020 marketers across every sector are facing unprecedented challenges, in every market,...
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473New Research From the UK: Rewards are the Most Important Part of Loyalty
The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...
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720Loyalty Academy Releases the 2019 Delphi Report™: Why Loyalty Programs Fail
Global panel of Loyalty Marketing professionals examines the challenges and pitfalls that impact the success of customer loyalty programs. DEERFIELD BEACH, FLA....
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799[White Paper] South African Loyalty Landscape 2018/2019
We’ve recently been talking with Ros Netto and the team at Truth, South Africa’s renowned CRM and Loyalty consultancy, regarding the state of the...
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1.3KIntroducing the 2019 Delphi Report™: Why Loyalty Programs Fail
At the Wise Marketer and Loyalty Academy, we are driven to be a leading global resource of news, insights, and research for...
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2.1KBrand Loyalty Survey: The Most Innovative Tech Brands
Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on...
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2.5K1What Makes a Brand “Patriotic” and Customers “Loyal”?
The 17th annual Brand Keys survey of iconic American brands across 115 categories has again identified the brands American consumers feel best...
