Research Archives - The Wise Marketer - Featured News on Customer Loyalty and Reward Programs

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New Research From the UK: Rewards are the Most Important Part of Loyalty

The loyalty industry in the UK is one of the most sophisticated and diverse in the world. It is undergoing a period...

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Loyalty Academy Releases the 2019 Delphi Report™: Why Loyalty Programs Fail

Global panel of Loyalty Marketing professionals examines the challenges and pitfalls that impact the success of customer loyalty programs. DEERFIELD BEACH, FLA....

Elephants walking near watering hole in South Africa

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[White Paper] South African Loyalty Landscape 2018/2019

We’ve recently been talking with Ros Netto and the team at Truth, South Africa’s renowned CRM and Loyalty consultancy, regarding the state of the...

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Introducing the 2019 Delphi Report™: Why Loyalty Programs Fail

At the Wise Marketer and Loyalty Academy, we are driven to be a leading global resource of news, insights, and research for...

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Brand Loyalty Survey: The Most Innovative Tech Brands

Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on...

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What Makes a Brand “Patriotic” and Customers “Loyal”?

The 17th annual Brand Keys survey of iconic American brands across 115 categories has again identified the brands American consumers feel best...

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Australian Loyalty Programs are at a Pivotal Point with Member Data Protection and Use

Research reveals loyalty program members are concerned about their data security. The 7th annual Australian customer loyalty and loyalty program research study...