The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Research
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350Loyalty Academy Releases the 2019 Delphi Report™: Why Loyalty Programs Fail
Global panel of Loyalty Marketing professionals examines the challenges and pitfalls that impact the success of customer loyalty programs. DEERFIELD BEACH, FLA....
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390[White Paper] South African Loyalty Landscape 2018/2019
We’ve recently been talking with Ros Netto and the team at Truth, South Africa’s renowned CRM and Loyalty consultancy, regarding the state of the...
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778Introducing the 2019 Delphi Report™: Why Loyalty Programs Fail
At the Wise Marketer and Loyalty Academy, we are driven to be a leading global resource of news, insights, and research for...
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1.9KBrand Loyalty Survey: The Most Innovative Tech Brands
Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on...
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2.1K1What Makes a Brand “Patriotic” and Customers “Loyal”?
The 17th annual Brand Keys survey of iconic American brands across 115 categories has again identified the brands American consumers feel best...
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2.5KAustralian Loyalty Programs are at a Pivotal Point with Member Data Protection and Use
Research reveals loyalty program members are concerned about their data security. The 7th annual Australian customer loyalty and loyalty program research study...
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2.9KHow Brands are Leveraging Real-Time Consumer Research
Most brands will agree that consumer insights are crucial to the success of any marketing campaign. But critical decisions are still made...
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2.3KThe 2019 Bond Brand Loyalty Report has LOTS of Perspective
I’ve noted here before that we sit in a privileged position within the customer loyalty community. Because of our role as educators...
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4.7KThe Loyalty Big Picture Report by LoyaltyOne
We’re privileged in that we often get an early look at some of the most important research in loyalty – and today’s...
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2.5KBond Brand Loyalty Report: Providing Us with Perspective and Popularity on Loyalty Programs
Updated 5/16/19: Register for our upcoming webinar with Bond Brand Loyalty as they take viewers through important key findings and insights of...
