Research Archives

The Wise Marketer Research recently assessed Tricycle Marketing's InsightsOutward platform, and how it enables strategy and execution for Marketing, Technology and Operational teams.

Tricycle Marketing Looks to Simplify Effort and Maximize Results With Enhanced Loyalty Platform-As-A-Service

Editor’s note: True to our role as the Global Voice of Customer Loyalty, The Wise Marketer invests itself to learn what brands are...

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New Travel Loyalty Survey Finds Awareness Gap in Travel Rewards’ Perceived Value

A new report from arrivia reveals that while consumers are keen to earn and redeem travel rewards through loyalty programs, many feel...

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2022 Purpose Power Index™: Zoom, Tesla and Rei Among Top Purpose-Driven Brands; Newcomers Include Pfizer, Google and Toyota

Study shows activation is key to improving business outcomes, closing “Purpose Gap” between executives and lower-level employees NEW YORK — June 2,...

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Australian Customer Loyalty Research Finds Members Make the Most of Their Rewards and Benefits

Research reveals 70% of Australian loyalty program members in 2022 are taking advantage of most of their rewards and benefits, up from...

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Personalization & Emotional Loyalty Are the Future of Customer Engagement, According to Antavo’s 2022 Regional Customer Loyalty Reports

Antavo has published its new North American, European and Asia-Pacific customer loyalty reports, shedding light on some of the similarities and differences...