The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Research
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6.1KIntroducing the 2019 Delphi Report™: Why Loyalty Programs Fail
At the Wise Marketer and Loyalty Academy, we are driven to be a leading global resource of news, insights, and research for...
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3.9KBrand Loyalty Survey: The Most Innovative Tech Brands
Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on...
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3.8K1What Makes a Brand “Patriotic” and Customers “Loyal”?
The 17th annual Brand Keys survey of iconic American brands across 115 categories has again identified the brands American consumers feel best...
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4.2KAustralian Loyalty Programs at Pivotal Point with Member Data Protection and Use
Research reveals Australian loyalty program members are concerned about their data security. The 7th annual Australian customer loyalty and loyalty program research...
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4.0KHow Brands are Leveraging Real-Time Consumer Research
Most brands will agree that consumer insights are crucial to the success of any marketing campaign. But critical decisions are still made...
Recent Posts
AI in Loyalty Marketing and Loyalty Programs
#336: United States Soccer Federation Share the “Insiders Program” for Soccer Fans
CRMC #TBT Interview Series: <strong>Carrie Trotter, VP Theatre Marketing and Loyalty, AMC Theatres</strong>
Paytronix rebrands to signal the future of guest engagement
Serving up Great Customer Experiences for the Blind
How Partnerships Fuel Successful Loyalty Programs
